SMS marketing is undeniable in today’s marketing business. It is a cost-effective and efficient way to reach many people quickly, allowing companies to send personalized messages directly to their customer’s mobile phones, allowing them to engage with a more targeted audience. It helps you to inform customers about offers, promotions, and other important information. This creates loyalty programs and keeps your customers engaged with the brand. If you are thinking about how effective sms marketing is, then here is the latest stat for you with 9 best SMS Marketing Strategies! SMS marketing comes with a 98% open rate within the first 3 minutes and a 45% response rate within an hour. It’s also relatively affordable and reaches a large audience quickly and easily.
9 SMS Marketing Strategies to Convert Customers
1. Personalize Your Messages under 9 SMS Marketing strategies-
Personalizing your messages is a great way to engage customers and make them feel more connected to your brand. Include the customer’s name in your message, or complete the message more relevant to their interests.
How to do it?
- Use the customer’s name: Using the customer’s first name in your message can help personalize it and make it more inviting.
- Personalize content: Using customer information such as location, purchase history, or interests to tailor content to them can help make your message stand out.
- Use automated messages: Automated messages, such as birthdays or anniversaries, can be personalized to make customers feel special.
- Ask for feedback: Asking for customer feedback is a great way to personalize your message and show appreciation for their opinion.
- Offer exclusive deals: Offering exclusive discounts or promotions to customers can make them feel special and appreciated.
- Include helpful links: Including valuable links such as FAQs or instructional videos can help customers find the information they need quickly and easily.
2. Use an Opt-In System
Ensure customers have an easy way to opt-in to your SMS marketing campaigns. This means providing an easy-to-understand opt-in process, such as a text message with a keyword they can reply with.
How to do it?
- Start by creating a keyword for your opt-in system. This keyword should be short and easy to remember, like “TEXTME” or “JOIN.”
- Create a text message or SMS campaign that encourages people to opt-in to your list by texting the keyword to a designated short code.
- Give people an incentive to opt in, such as a coupon, discount code, or another offer.
- Once someone opts into your list, be sure to send them a welcome message and let them know what to expect from your SMS messages.
- Send out SMS messages that are relevant and interesting to your opt-in list.
- Include a way for people to opt out of your list in each message, such as texting “STOP” to the same short code they used to opt in.
- Monitor your list to ensure people are engaging with your messages. If you start to notice people unsubscribing, look at your content and consider making changes.
3. Send Relevant Content under 9 SMS Marketing strategies
Make sure the content you’re sending to customers is timely and relevant. This could be a special offer, discount, or a reminder about upcoming events or products.
How to do it?
- Research Your Target Audience: Before you send any content to your target audience, take the time to research who they are, what they like, and what interests them. This will help you create more relevant content tailored to their needs.
- Create a Variety of Content: Make sure to create different content, such as images, videos, infographics, and blog posts that your target audience would be interested in. This will help keep your content fresh and engaging.
- Take Advantage of Mobile-Friendly Platforms: Make sure to use mobile-friendly platforms such as SMS, MMS, and WhatsApp to send your content. This will ensure your content looks great and is easily accessible on mobile devices.
- Personalize Your Content: Sending personalized content to your target audience will help make them feel unique and more likely to engage with your content. You can personalize your content by including the recipient’s name, location, or other relevant details.
- Track Your Performance: Track the performance of your content to see what type of content resonates with your target audience. This will help you determine which type of content to focus on in the future.
4. Boost customer retention with automated campaigns and purchase reminders
Every retailer’s marketing toolbox is centered around automated marketing initiatives. Automated marketing campaigns, which enable you to optimize your emails and SMS to send when triggered by a customer’s behavior, were created in response to the need of busy business owners to be able to “set it and forget it.” If you aren’t utilizing them already, you’re missing out.
How to do it?
1. Automate purchase reminders: Set up automated customer purchase reminder campaigns on WhatsApp that send customers friendly reminders about upcoming purchases or subscription renewals. You can create automated campaigns with customer segmentation for more personalized messages.
2. Offer discounts and incentives: Use Whatsapp to send customers exclusive discounts and incentives to encourage them to make repeat purchases.
3. Personalize messages: Send personalized messages to your customers using Whatsapp, thanking them for their loyalty and showing appreciation for their repeat business.
4. Create loyalty programs: Create loyalty programs to reward customers for their loyalty and encourage them to stay with your brand. Use Whatsapp to communicate the benefits of your loyalty program and keep customers informed of their rewards and progress.
5. Utilize customer feedback: Use customer feedback gathered through Whatsapp to better understand customer needs and preferences. This will help you create better customer experiences and tailor your services and products to meet customer needs.
5. Make use of coupon codes
Coupon codes can be used to leverage WhatsApp marketing by incentivizing customers to share the codes with their friends and family. This can help to increase brand awareness and encourage customers to purchase from the company. Additionally, businesses can use messages to share discount codes and coupons directly with customers, providing an immediate incentive. This can be used to drive sales, reward loyalty, and encourage customer retention.
How to do it?
1. Create a coupon code for your WhatsApp marketing campaign. This can be done through a coupon code generator or by creating your own unique code.
2. Share the coupon code with your target audience through your WhatsApp marketing campaign.
3. Ask your audience to enter the coupon code when making a purchase or signing up for a service.
4. Track the effectiveness of the coupon code by monitoring the sales or sign-ups that use the code.
5. Make sure to measure the success of the coupon code and adjust accordingly.
6. Use Targeted Audiences –
Use segmentation to target different audiences with different messages. For example, you can send a message to customers who have purchased a specific product, or last bought something a while ago.
How to do it?
- Identify Your Target Audience: Before starting your SMS marketing campaign, you should clearly understand your target audience. Ask yourself: What demographics do they belong to? What are their interests? What are their pain points? What are their needs? What challenges are they facing?
- Create Segmented Lists: Once you have identified your target audience, it’s time to segment them into different lists. This way, you can target your messages to the right people. For example, if you’re targeting a particular age group, you can create a list specifically for them.
- Personalize Your Messages: Personalization is key in SMS marketing. Ensure your messages are tailored to your audience’s interests, needs, and challenges. This will help you to create more meaningful connections with them.
7. Send Multi-Channel Messages –
Make sure to send messages across different channels, such as email, social media, and SMS. This will help ensure your messages reach a broad audience and increase the chances of conversion.
How to do?
- Create a Group: Before sending a multi-channel message, create a group of contacts you want to target. This can be based on demographics, interests, or any other criteria you may have.
- Choose Your Channels: Once you have your group, decide which channels to use to reach them. Popular channels include SMS, email, social media, and push notifications.
- Create Your Message: Now, it’s time to craft your message. Consider the different channels and how your audience may interact with them. For example, SMS should be short and to the point, while email can be more detailed and include images.
- Schedule Your Messages: Once you’ve created your message, you can schedule when it should be sent. This allows you to target different times and days of the week to reach your contacts.
8. Track Performance –
Track the performance of your campaigns to see which messages are working and which need to be improved. This will help you to optimize your campaigns and ensure you’re getting the most out of your SMS marketing efforts.
How to do it?
- Track Open and Read Rates: Open and read rates are essential metrics for SMS marketing. Open rates refer to the percentage of people who open your message, while read rates refer to the percentage of people who read your message. Tracking these rates will tell you how effectively your message grabs people’s attention.
- Track Click-Through Rates: Click-through rates are another important metric to track in SMS marketing. This metric looks at the percentage of people clicking a link or button in your message. This will indicate how well your message resonates with your audience and how effective it is at getting people to take action.
- Track Conversion Rates: Conversion rates refer to the percentage of people who take a desired action after receiving your message. This could be anything from signing up for an email list to purchasing a product. Tracking conversion rates will help you determine how effectively your message drives people to take action.
- Monitor Bounce Rates: Bounce rates refer to the percentage of people who try to respond to your message but fail to do so. This could be due to incorrect formatting, wrong mobile numbers, or other issues. Tracking bounce rates will help you identify potential problems preventing people from responding to your messages.
- Track Opt-Out Rates: Opt-out rates refer to the percentage of people who choose to unsubscribe from your messages. This metric will tell you how well your messages resonate with your audience and whether or not they engage with your content. Overall, tracking performance in SMS marketing is essential because it helps you to understand how effective your messages are at reaching your audience. Understanding these metrics will help you improve your campaigns and ensure you get the right people with the right message.
9. Offer Exclusive Deals under 9 SMS Marketing strategies
Offering exclusive deals can be a great way to convert more customers. Customers are more likely to take advantage of exclusive deals than regular deals. They feel like they are getting something special. Exclusive deals can also create a sense of urgency for customers to purchase, as they know the deal won’t last long. Additionally, exclusive deals can help businesses stand out from their competition, as customers may be more likely to purchase from a business with exclusive offers.
How to do it?
1. Create personalized offers: Personalizing your offers is a great way to make customers feel special and encourage them to take advantage of your exclusive deals. Use customer data to create offers tailored to each customer’s needs.
2. Offer limited-time deals: Let the customers know that your exclusive offer won’t last forever. This can create a sense of urgency and motivate customers to act quickly.
3. Make it easy for customers to redeem your deals: Make it easy for customers to redeem your exclusive deals by providing them with a unique code or link.
4. Use multiple marketing channels: Don’t limit yourself to just one channel for promoting your exclusive deals. Leverage various marketing channels, from email to social media to SMS, to reach more customers.
5. Offer rewards to loyal customers: Reward your loyal customers with exclusive deals to show your appreciation and encourage them to continue doing business with you.
6. Promote your exclusive deals often: Keep customers informed about your exclusive deals by regularly promoting them on social media, in your newsletter, and through other marketing channels.
Give your clients a cause to desire to receive your 9 SMS marketing messages by strategies of being concise, inventive, and transparent. Don’t be frightened to try new things. Reward your consumers for participation, inform them of account updates, and ask them for feedback on your business or items.