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July 28, 2022

SMS marketing

6 min read

E-commerce tips: How to Recover Shopping Carts with Abandoned Cart Text Messages

The cart abandonment problem is a significant issue for most brands. Brands cannot force their customers to check out. Still, they can increase the chances of recovering abandoned carts by sending reminders about abandoned carts or messages that encourage people to complete the checkout.

Harsha Kashyap

Are you worried that your customers are abandoning their shopping carts without actually checking out? Worry no more, we're here to help you out! In this article, we'll help you recover shopping carts with abandoned cart text messages.

Abandoned shopping carts are a big problem for online retailers. In fact, the average cart abandonment rate is around 69%. That means that for every 100 people who reach the checkout page, only 31 of them actually complete it.

There are a number of reasons why people abandon their carts, but one of the most common reason is that the process is simply too long or complicated. Shoppers may get distracted, or they may not have all of the information they need to complete the purchase.

Brands are using sms marketing to recover abandoned carts. When shoppers are ready to check out, they may be sent abandoned cart text messages with a link, more like an abandoned cart automation, that will take them directly to their shopping cart. This quick and easy process can help reduce the number of abandoned carts, and keep buyers coming back for more!

1. What is shopping cart abandonment, and why does it happen?

2. How can SMS be used to reduce the likelihood of abandoned cart?

3. Case studies of brands that have successfully reduced rates of abandonment with SMS

4. The benefits of using SMS for this purpose

5. Tips for implementing an SMS strategy to reduce shopping cart abandonment.

What is shopping cart abandonment, and why do customers abandon carts?

When a customer begins the checkout process on an online store, but does not complete the purchase, this is known as shopping cart abandonment. There are many reasons why this might happen. The customer may find a better deal on another site, they may not have enough money to complete the purchase, or they may simply change their mind.

Baymard Institute asked consumers why they abandon carts and found that 50% of customers abandoned their cart because of fees, 28% abandoned their cart because they had to create an account, and 21% felt the checkout process was too complicated.

Case studies have shown that sms messages can be an effective tool for reducing abandonment of cart. For example, when Toys "R" Us began using SMS notifications, they saw a 20% reduction in abandoned cart. And when Dunkin' Donuts began using sms marketing, they saw a 50% reduction in abandoned carts!

There are many benefits to using sms marketing for this purpose. First of all, it's a quick and easy way to remind customers about their pending purchase. It can also be used to provide additional information about the product or service, or to offer a discount code to encourage the purchase.

When implementing an SMS strategy to an ecommerce store to reduce abandonment of cart, there are a few things to keep in mind. First of all, make sure that the message is clear and concise. Secondly, send the message at an appropriate time - not too early, and not too late. And finally, offer a incentive for completing the purchase, such as a discount code or free shipping.

By following these tips and sending out cart recovery campaigns, you can effectively reduce the number of abandoned carts on your ecommerce business. And with fewer abandoned cart, you'll see an increase in sales and customer satisfaction!

How can SMS be used to reduce the likelihood of abandoned cart?

When it comes to online shopping, the number one fear for most shoppers is having their items left in their cart. This is especially true when they are close to the checkout and have already put in a lot of effort. According to Baymard Institute, 69.23% of shoppers at online stores are cart abandoners, which costs retailers billions of dollars every year.

There are many reasons why shoppers abandon their carts, but one of the main reasons is because the process is too long or complicated. Brands are now using SMS to reduce abandonment of cart and to gently push shopper's interest and make the checkout process quicker and easier for your loyal customers.

When shoppers are ready to check out, they may be sent abandoned cart sms with a link that will take them directly to their shopping cart. This quick and easy process can help reduce the number of abandoned cart, and keep consumers coming back for more!

SMS is a powerful marketing tool that can be used to increase sales and loyalty. By using abandoned cart messages or cart recovery campaigns to reduce abandonment of carts that ecommerce customers abandon, brands are able to provide a better customer experience and improve their subject line.

Case studies of brands that have successfully reduced rates of abandonment with SMS

Many brands have seen success in reducing shopping cart abandonment rates with SMS. Here are a few examples:

  • Williams-Sonoma

Williams-Sonoma is a retailer that specializes in kitchenware and home furnishings. In 2014, the brand used SMS to reduce shopping cart rates of abandonment by 25%. When shoppers were ready to check out, they received an abandoned cart sms with a link to their shopping cart.

This creates a call to action quick and easy process helped Williams-Sonoma keep more customers from abandoning their carts and it even gets easier for customers to complete their checkout and in return generate more revenue.

  • Macy's

Macy's is a large department store chain that has been using SMS to reduce abandonment of carts for several years. In 2012, the brand saw a 10% reduction in abandoned cart after implementing an SMS strategy.

Macy's sends shoppers a text message when they are close to the guest checkout with a link to their shopping cart. This allows customers to quickly and easily finish their checkout, without having to worry about leaving a few items behind.

  • GAP

Gap is a clothing retailer that has also used SMS to reduce shopping cart rates of abandonment. In 2013, the brand saw a 20% reduction in abandoned cart and increase in conversion rates after implementing an SMS strategy.

When shoppers were ready to check out, they received cart recovery text messages with a link to their shopping cart. This quick and easy process helped Gap keep more shoppers from abandoning their carts.

SMS is a powerful marketing tool that can be used to make the customers feel satisfied and engaged, increase in cart recovery and improve the bottom line. By using SMS, brands can provide discount codes and provide a better customer experience and keep more customers coming back for more.

The benefits of using SMS for this purpose

Some benefits of using SMS for this purpose are:

Quick and easy checkout process

People abandon carts and when they are sent an abandoned cart text messages with a link to their shopping cart, they can quickly and easily finish their checkout. For ecommerce stores, this eliminates the hassle of having to search for their cart, and can save time during the checkout process and in return help in cart recovery.

Increased sales and loyalty

By using abandoned cart sms, brands are able to increase sales and loyalty. Users who have a positive experience are more likely to come back and make future purchases.

Improved customer experience

SMS can help improve the user experience by making the checkout process quicker and easier. This can lead to higher customer satisfaction and loyalty.

Reduced costs

Carts that are abandoned costs retailers billions of dollars every year. By using SMS to reduce abandonment of carts, brands are able to reduce these costs and improve their revenue.

Increased reach

SMS has a high open rate, which means that brands are able to reach a large number of people with their message. This is especially beneficial for businesses that have a large user base to send abandoned cart text messages.

Tips for implementing an SMS strategy to reduce shopping cart abandonment.

When it comes to reducing shopping cart abandonment, SMS can be a powerful tool for a Shopify account. Here are some tips for implementing an SMS strategy:

Make sure your website is optimized for mobile.

A majority of people now shop online via their mobile devices, so it's important that your website is responsive and easy to navigate on small screens, easy to opt in and opt out.

Send abandoned cart reminders.

When a customer adds items to their cart but doesn't complete the buying process, send them abandoned cart text message with a link to their cart. This way, they can easily finish the checkout process without having to search for your website again.

Use SMS for loyalty programs.

Reward your best customers with exclusive offers and discounts via text message. This will keep them coming back for more!

Use SMS to drive traffic to your brick-and-mortar store.

If you have a physical location, use SMS to let consumers know about sales or special events. You can also send them directions to your store if they're not familiar with the area.

Use SMS to stay top of mind.

Send subscribers periodic text messages with helpful content, such as product recommendations or tips on using your products. This will keep you top of mind when they're ready to complete their purchase.

Research shows that SMS marketing has the highest click through rates (CTR) of hyperlinks (6.16%), compared to email marketing (2.80%), search advertising (1.98%) and social media advertising (0.05%)

Implementing an SMS strategy is a great way to reduce shopping cart abandonment and keep customers coming back for more. Use compelling copy of text messages, and you can get started today!

Examples of abandoned cart text messages

  • Friendly Reminders: Have you considered how many carts are abandoned because your customers simply forgot? Well, there's no need to worry! You can use SMS messages as a tool in order for them not get away without checking out.
  • Discount or Coupon Codes: The best way to get your customers back is by offering them something they want. Offering coupons or free shipping can cut costs, alleviate tension and create a sense of urgency for buyers who might be on the fence.
  • Answer your customer's queries: When a customer is in the shopping process, their lingering questions can cause them to pause on purchasing. Questions tend result inaction as well - that's where you come into play! Help give your customers what they need by proactively asking away any unanswered inquiries about products from their cart.

Conclusion

Abandoned cart is a common problem for online retailers, but thankfully there are a number of ways to reduce them. In this article, we’ve looked at how brands are using SMS messages to help reduce shopping cart abandonment.

With a quick and easy process that takes shoppers right to their shopping cart, SMS can be an effective way to keep shoppers coming back for more.

Emails are often left unopened and thus, abandoned cart emails don't reach the subscribers. But thanks to SMS (that have a really high open rate), brands can keep carts that are abandoned to a minimum, and keep their customers happy.

SMS messages are becoming increasingly popular with brands as a way to reduce shopping cart abandonment. By sending a abandoned cart sms with a link to the shoppers’ cart instead of a cart abandonment email, brands can quickly and easily take them right to where they need to be.

This simple process can make a big difference in the number of abandoned cart, and keep subscribers coming back for more.

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