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July 20, 2022

SMS marketing

7 min read

The Top 10 Questions to Ask Before Starting an SMS Marketing Campaign

One of the biggest mistakes brands make when using SMS is not following the basics of SMS marketing. While SMS marketing is an easy and successful marketing platform, there are a few things you need to ask yourself before you start a messaging campaign. Here, we'll answer the most asked questions about SMS marketing campaigns.

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Almost every business can benefit from SMS marketing, but before you start, there are a few things you need to ask yourself. 

In this article, we'll list the ten most important questions to ask before starting an SMS marketing campaign. By reading the answers to these questions, you'll be able to create a strategy that will help you achieve your goals and reach your target audience.

SMS marketing is a great way to stay in touch with your customers. According to Power Digital Marketing, Text messages have an open rate of 98%, whereas other mobile marketing platforms, like email marketing, have an open rate of 20%. Even most welcome email are left unopened.

While SMS marketing is an easy and successful marketing platform, there are a few things you need to ask yourself before you start a messaging campaign.

Here are the top 10 questions about SMS marketing.

  1. What is your goal for this campaign?
  2. Who is your target audience?
  3. What type of content will you send?
  4. How often will you send messages?
  5. What call to action will you include?
  6. How will you track results?
  7. What are the opt-in and opt-out procedures?
  8. What are the laws and regulations surrounding SMS marketing?
  9. Are there any potential risks involved with SMS marketing?
  10. How much will this campaign cost?

What is your goal for this campaign?

Text message marketing can be a great way to reach your customers, but before you start, it's important to ask yourself some key questions. By doing so, you can ensure that your campaign is successful and meets all of your goals.

When it comes to text message marketing, it's important to have a goal in mind. Whether you want to increase brand awareness and brand voice, drive sales, or collect leads, having a goal will help you focus your efforts and achieve better results.

According to research by Tatango, these are the main goals of an sms campaign.

When setting your goal, both large and small businesses should be sure to keep your target audience in mind. Your goal shouldn't just be sending text messages to customers but should be sending relevant contents to them and something that they would be interested in.

Keep your content interesting and click-worthy like a flash sale, event reminders, special promotions, flash deals, or information about upcoming events and your customers will be more likely to engage with your messages. This will result in low opt out rate and growth in your subscriber list.

If you're not sure what your goal should be, consider consulting with a marketing professional. They can help you identify the best course of action for your business and create a campaign that meets your objectives.

Who is your target audience?

When it comes to SMS (short messaging service) marketing, it's important to target the right audience. Your goal should be relevant to them and something that they would be interested in. Keep your content relevant and interesting, and you customers will be more likely to engage with your messages.

Targeting is an effective marketing tool. If you're not sure who your target audience is, consider conducting some market research. This will help you identify your ideal customer, make a specific group and create a campaign that appeals to them.

Targeting makes it easier to send segmented deals to customers. It's important to understand that customers like to stay informed which in return will lead to customer satisfaction.

Once you know who your target audience is, you can start tailoring your content specifically for them. This will help increase engagement and ensure that your messages are being seen by the people who matter most and increase your subscriber list.

What type of content will you send?

When it comes to text message marketing, most businesses forget that it's important to send relevant and interesting messages.

This will help keep your customers engaged and ensure that they see the value in your messages. Just because you've got the customer's phone numbers doesn't mean you can send them any message.

When creating your content, be sure to consider your goal for the campaign. Are you looking to drive sales, increase brand awareness, or collect leads?

Once you know what you're aiming for, you can start tailoring your content specifically for your target audience and sending them out on their mobile number.

Keep your content short and to the point. People are more likely to read a message that is easy to scan. In addition, be sure to use images and videos whenever possible. These will help grab the reader's attention and make your messages more engaging.

When it comes to content, there are no hard and fast rules but only marketing efforts. However, it's always a good idea to test by sending messages containing different types of content to see what works best for your business and target audience.

How often will you send messages?

Before launching your text message marketing campaign, you'll need to decide how often you'll send a standard message from your brand's dedicated short code.

This will depend on a variety of factors, including your goals for the marketing campaigns, the target audience, and the type of content you're sending.

According to data from SaleCycle's recently published 2020 E-Commerce Stats Report, the peak purchase time for online shoppers falls between 8 p.m and 9 pm.

Ideally, you'll want to send messages frequently enough that subscribers don't forget about you, to remind customers but not so often that they get overwhelmed or annoyed. You may need to experiment a bit to find the right frequency for your campaign.

If you're not sure how often to message your subscribers, analyse your customer's behavior. Start by sending once or twice a week and see how they respond. If they seem to be losing interest, try sending more often or less often until you find the right balance.

What call to action will you include?

When it comes to SMS marketing, one of the most important decisions you'll make is what call to action (CTA) to include. Your CTA will determine how your recipients interact with your messages.

Here are a few tips for creating an effective CTA:

  • Keep it simple: Your CTA should be easy to understand and easy to execute.
  • Use clear language: Avoid industry jargon and make sure your CTA is easy to understand by everyone.
  • Make it actionable: Make sure your CTA tells your recipients what they need to do in order to take advantage of your offer.
  • Use buttons whenever possible: Buttons are more effective than text links, because they're easier to see and click on.
  • Test: Always test different CTAs to see which ones produce the best results.

How will you track results?

How will you track the results of your text marketing campaigns? This is an important question to consider, as you want to be sure that you are able to measure the success of your efforts.

One common way to track the results of a campaign is to use a QR code. A QR code is a two-dimensional barcode that can be scanned with a smartphone.

When scanned, the code will take the user to a web page or other destination where they can learn more about your campaign or make a purchase. By including a QR code in your marketing materials, you can track how many people scan it and what actions they take as a result.

Another way to track the results of your text message marketing campaign is to use a unique sms keyword for each campaign.

This keyword can be included in your marketing materials, and anyone who sends it will be directly subscribed to the list. This allows you to track how many people are interested in your product or service from a particular campaign.

Whichever method you choose to track the results of your text message marketing campaign, it is important to have a clear goal in mind. This will help you determine which metric is most important to measure and how to interpret the data you collect.

By setting a goal and tracking your progress, you can ensure that your text message campaign is successful.

What are the opt-in and opt-out procedures?

When you launch a text message campaign, you will need to have a process in place for opting in and opting out. This is important to ensure that even though you invite customers, they should feel in control of their communication with you and that they are able to unsubscribe from your messages at any time.

The opt-in procedure is the process by which customers agree to receive marketing messages from you. This can be done in a number of ways, such as through a form on your website or by texting consumers.

It is important to make opt-ins easy for customers, as you want as many people as possible to receive your messages.

The opt-out procedure is the process by which customers can stop receiving text messages from you. Businesses sending messages should also make this procedure easy for customers to use, and they should be able to unsubscribe from your text messages at any time.

You may also want to offer an incentive for people who unsubscribe from your messages, such as a discount on their next purchase.

By setting up a process for opting in and opting out, you can ensure that your campaign is compliant with anti-spam laws and that your customers are happy with their experience.

What are the laws and regulations surrounding SMS marketing?

Text messaging is a great way to connect with customers, but before you start a campaign, it's important to understand the laws and regulations that apply. In the United States, the Telephone Consumer Protection Act (TCPA) sets strict rules for how businesses can use SMS marketing.

Under the TCPA, businesses must get a prior express written consent from customers before sending them any type of SMS message on their cell phone. Customers must also be given the opportunity to opt out of text message at any time. Violating the TCPA can result in hefty fines, so it's important to make sure you're compliant with all regulations.

Other countries have their own laws and regulations governing SMS marketing, so it's important to research the specific requirements in your area. Failing to comply with local laws can lead to serious penalties, so it's important to take the time and declare text messages and how many messages will be sent to the customers on their cell phone.

Text messaging can be a great way to connect with customers, but it's important to understand the laws and regulations that apply. Make sure you're compliant with all applicable regulations, and you'll be able to enjoy the benefits of SMS marketing without worrying about fines or penalties.

Are there any potential risks involved with SMS marketing?

Yes, there are a few potential risks involved with SMS marketing. The first is that customers may not want to receive text messages from your business.

In order to comply with the TCPA, you must get written consent from customers before sending them any type of SMS message.

Another risk is that consumers may not see your messages although most consumers read text messages on their cell phone almost instantly. Since most people now have unlimited texting plans, they may not see the value in receiving text messages from your business.

As a result, they may not open your messages or may unsubscribe from your list.

There are also risks associated with spamming customers. If you send too many messages or send sms messages at inappropriate times, customers may view your messages as spam and may unsubscribe from your list or even report you to the authorities.

While there are some risks associated with sms campaign, these risks can be avoided by following the law and by being respectful of your customers' preferences. By taking these precautions, you can enjoy the benefits of sms campaign while minimizing the potential for negative consequences.

How much will this campaign cost?

When it comes to text campaigns, the cost of your campaign will depend on a variety of factors, including the number of texts you send, the size of your contact list, and the type of messaging service you use. That said, sms marketing is generally very affordable, and can be a great way to reach a large audience without breaking the bank.

When it comes to text message marketing, there are a lot of things to consider before you launch your campaign. By asking yourself the questions in this article, you can be sure that you're prepared for everything from cost and delivery time, to audience engagement and measurement. So what are you waiting for? Start planning your sms campaign today!

Conclusion

SMS marketing is a great way to communicate with customers on their mobile phone, but it can also be confusing for people who are new to the concept of business sms. In this article, we’ve answered the most commonly asked questions about text message marketing, best practices about other marketing messages and messaging subscribers. We hope this provides some clarity and helps you determine if SMS marketing is right for your business.

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