Full time
Gurgaon

Product Copywriter

- Who we are?

Optimite is a group of passionate and curious individuals who have a healthy obsession with building the world’s finest products and helping e-commerce entrepreneurs around the globe grow profitable and successful businesses.

Our Motto: Build a house you want to live in

Want to step inside Optimite world?

Our most famous digital agency, Optimite changed the way email templates are produced for businesses of all sizes across the globe. Collection by Optimite, the largest archive of emails in the world is utilized by thousands of people to find inspiration for their next email. There’s also Recovero, the platform that we are building to help eCommerce businesses build relationships with their customers using SMS & Whatsapp.

- Job Description

We’re looking for a Content copywriter with a proven track record to join Optimite with 100% focus on Recovero, our latest product.

In this role, your main focus will be driving user retention, conversion rate optimization (from free trial to paid users), in-app optimization, as well as producing content for product launches and feature education. Your main goal will be to create product messaging that sets Recovero apart from others and communicates its value in a clear way.

You will work directly with Co-founders and our Product Marketing team.

Phase 1: week-1 (Onboarding)

  • Full Recovero audit, understand our target audience, and current product roadmap.
  • Understand how different audience profiles use the list and how their funnels look like.
  • Start working on the action plan for the product content.

Phase 2: week-2 to week-3 (Happy)

  • Start working on updates and new copies for the website, case studies, success stories, etc.

Phase 3: week-4 & ongoing (Product marketing)

  • Start working on updates and new copies for the product, in-app optimization, product tips, targeting campaigns, etc.

– Additional Information

💰 Competitive salary

⛺️ Office in Gurgaon

🏝 Vacations: 24 days per year

- Preferred experience

You are curious and have a track record in marketing and user retention. Your copywriting skills and written English are top-notch.

You will:

  • Create copy (website copy, case studies) in an engaging and relatable way for our target audience.
  • Optimize landing pages, website calls-to-action (CTAs), and lead-gen forms to drive more user signups.
  • Write in-app messages to increase feature adoption, convert trial users into paying customers, and launch new features.
  • Educate Recovero users on how to use different features to achieve their goals.
  • Produce clear and error-free content.

Nice to have:

  • You’ve worked with and supported online stores.
  • You’re a pro meme creator and can envision the possibilities as you’re writing.

- Recruitment process

  1. Online application & screening (your CV must be in English). Please add a short video (30 secs is enough 😉 ) to introduce yourself and tell us why you’re applying for Optimite.
  2. Interview with Nishant, our Co-Founder.
  3. Copywriting Test (show us how you think)
  4. Get together (Virtual) with our marketing team.


To join Optimite, all you gotta do is crush these four steps. 🙂

Apply Now

Apply for the position now!

Join a growing team in a dynamic environment.
Apply Now