eCommerce Glossary

Glossary

ACH payment

ACH payment is a method of electronic payment that uses the Automated Clearing House (ACH) network to transfer funds between bank accounts. ACH payments are commonly used for recurring payments such as rent, mortgage, or subscription payments.

ACH payments are becoming increasingly popular in e-commerce due to their low processing fees compared to credit card payments. Additionally, ACH payments can be more reliable as they don't rely on a customer's credit limit or the validity of their credit card.

Abandoned Cart / Cart Abandonment

Abandoned cart, also known as cart abandonment, refers to when a customer adds items to their shopping cart but leaves without completing the checkout process. This can occur due to various reasons such as unexpected costs or shipping charges, long checkout processes, technical difficulties, or simply being distracted.

To address cart abandonment, retailers can use various tactics such as sending abandoned cart recovery emails or offering discounts or free shipping to incentivize customers to complete their purchase. These tactics can help remind customers of their abandoned items and increase the likelihood of conversion.

Abandoned browse / Browse Abandonment

Abandoned browse, also known as browse abandonment, occurs when a potential customer visits a website but leaves without making a purchase or taking any other desired action. This can happen for various reasons, such as a lack of interest, a confusing website layout, or the customer simply not having enough time to complete the desired action.

One way to address browse abandonment is to use behavioral segmentation and retargeting campaigns. For instance, if a customer was browsing a particular product category but didn't make a purchase, the retailer can retarget them with ads or emails offering discounts or other incentives for that category. By using these tactics, retailers can remind customers of the products they were interested in and increase the likelihood of conversion.

Accrued Revenue:

Accrued revenue is a revenue that has been earned but not yet received or recorded. For instance, if a customer makes a purchase but hasn't paid for it yet, the revenue is considered accrued until the payment is received. Accrued revenue is important for businesses to track as it can affect their financial reporting and cash flow. Accrued revenue is typically recorded as a liability on the balance sheet until the payment is received.

Acquisition Marketing

Acquisition marketing is a marketing strategy that focuses on acquiring new customers for a business. This can involve various tactics such as targeted advertising, search engine optimization (SEO), or referral marketing. Acquisition marketing is important for businesses to continuously grow their customer base and increase revenue. By acquiring new customers, businesses can also increase their brand awareness and reach a wider audience.

ADA (Americans with Disabilities Act)

The Americans with Disabilities Act (ADA) is a U.S. law that prohibits discrimination against individuals with disabilities in various areas, including employment, transportation, and public accommodations. In the context of e-commerce, ADA compliance refers to ensuring that websites and digital content are accessible to individuals with disabilities.Some common examples of ADA compliance in e-commerce include providing alternative text for images, providing captions for videos, and ensuring that websites can be navigated using a keyboard.

Add to Cart

Add to cart is a button or feature on an e-commerce website that allows customers to add items to their shopping cart. This feature is typically located next to or below product listings and is an essential part of the e-commerce purchase process.

Advertising

Advertising refers to the process of promoting a product or service through various mediums, such as television, print, or digital media. In the context of e-commerce, advertising is often done through online channels such as social media advertising, pay-per-click advertising, or influencer marketing.

Annual recurring revenue (ARR)

Annual recurring revenue (ARR) is a metric used to measure the annualized revenue from a business's recurring subscriptions or contracts.ARR is important for subscription-based businesses as it provides insight into their long-term revenue potential and growth trajectory. By calculating the ARR, businesses can accurately forecast revenue, make strategic decisions, and determine customer lifetime value.

Annual Subscription

An annual subscription is a payment plan that allows customers to pay for a service or product on an annual basis. Annual subscriptions are commonly used for software services, memberships, or publications. Annual subscriptions can be advantageous for both customers and businesses. For customers, annual subscriptions can often provide a discounted rate compared to monthly payments. For businesses, annual subscriptions can provide more predictable revenue and reduce customer churn.

AOV (Average Order Value)

Average Order Value (AOV) is a metric used to measure the average value of each customer's order. AOV is calculated by dividing the total revenue by the number of orders. AOV is important for businesses as it provides insight into their revenue and profitability. By increasing the AOV, businesses can increase their revenue without necessarily needing to acquire new customers. Tactics such as upselling or offering bundle deals can help increase AOV.

Attribution

Attribution refers to the process of determining which marketing channels or campaigns contributed to a customer's conversion or purchase. Attribution is important for businesses as it can help them allocate their marketing budget more effectively and make data-driven decisions.There are various models for attribution, such as first-click attribution, last-click attribution, or multi-touch attribution. Each model has its own strengths and weaknesses and should be chosen based on the business's goals and objectives.

Automatic Payments

Automatic payments are recurring payments that are automatically charged to a customer's payment method on a regular basis, such as weekly, monthly, or annually. Automatic payments are commonly used for subscriptions or memberships. Automatic payments can be advantageous for both customers and businesses. For customers, automatic payments can provide convenience and ensure that payments are always made on time. For businesses, automatic payments can provide more predictable revenue and reduce the risk of late or missed payments.

Automated Reorder Campaign

An automated reorder campaign is a marketing campaign that automatically sends reminders or incentives to customers who have previously purchased a product that may need to be reordered, such as a consumable or a subscription. Automated reorder campaigns can help increase customer retention and revenue for businesses. By reminding customers to reorder products, businesses can reduce the risk of customer churn and ensure consistent revenue.

Behavior Segmentation

Behavior segmentation is a marketing strategy that divides customers into groups based on their behavior or actions, such as their purchase history, browsing behavior, or engagement with marketing campaigns. Behavior segmentation can help businesses better understand their customers and tailor their marketing messages to each group. By personalizing marketing messages, businesses can increase engagement and conversion rates.

Below the fold

Below the fold refers to the area of a website or email that is not visible on the screen without scrolling down. Below the fold content can include product listings, calls-to-action, or other important information. It is important for businesses to ensure that their below the fold content is engaging and relevant to encourage customers to scroll down and engage with the content. This can involve using attention-grabbing headlines, images, or interactive elements.

Black Friday

Black Friday is a shopping event that occurs on the Friday after Thanksgiving in the United States. Black Friday is known for its steep discounts and promotions and is one of the busiest shopping days of the year. Black Friday has become increasingly popular in e-commerce, with many retailers offering online deals and promotions in addition to in-store sales. Black Friday can provide businesses with a significant revenue boost and help clear out excess inventory.

Bottom Line

Bottom line refers to a business's net income or profit after all expenses have been accounted for. The bottom line is an important metric for businesses as it provides insight into their financial health and profitability. By focusing on the bottom line, businesses can make strategic decisions to improve their profitability, such as reducing expenses or increasing revenue. The bottom line is also an important metric for investors or stakeholders as it provides insight into the company's financial performance.

Bounce Rate

Bounce rate refers to the percentage of website visitors who leave a website after viewing only one page. A high bounce rate can be an indication of poor website design, irrelevant content, or a confusing user experience.To address a high bounce rate, businesses can implement various tactics such as improving website design and user experience, providing relevant and engaging content, or optimizing their website for search engines. By reducing bounce rate, businesses can increase customer engagement and conversion rates.

Brick-and-Mortar

Brick-and-mortar refers to traditional physical stores with a physical location that customers can visit. Brick-and-mortar stores can provide a tactile shopping experience, instant gratification, and the ability to see and touch products before purchasing. In recent years, brick-and-mortar stores have faced increased competition from e-commerce retailers. To compete, many brick-and-mortar retailers have embraced omnichannel strategies, such as offering online shopping, curbside pickup, and other convenience-based services.

Bundling

Bundling is a pricing strategy in which a business offers several products or services for sale as a package deal. Bundling can offer customers a discount compared to purchasing each item individually and can help businesses increase their average order value. Bundling is commonly used in e-commerce for products or services that are complementary or related. For instance, a computer manufacturer might offer a bundle that includes a computer, monitor, and keyboard at a discounted rate.

B2C

B2C (Business-to-Consumer) refers to businesses that sell products or services directly to individual consumers. B2C is a common business model for e-commerce retailers, such as Amazon or Walmart. B2C businesses typically focus on building strong customer relationships, providing excellent customer service, and offering a wide selection of products at competitive prices. B2C businesses can also use various marketing tactics, such as social media advertising, influencer marketing, and email marketing, to attract and retain customers.

BNPL (Buy Now, Pay Later)

BNPL (Buy Now, Pay Later) is a payment option that allows customers to purchase a product or service and pay for it over time in installments. BNPL is becoming increasingly popular in e-commerce, particularly for high-ticket items such as electronics or furniture. BNPL can be advantageous for customers who want to make a purchase but may not have the funds available at the time of purchase. For businesses, BNPL can increase customer conversion rates and revenue while reducing the risk of customer churn due to affordability concerns.

Call To Action (CTA)

A Call to Action (CTA) is a button, link, or message that encourages customers to take a specific action, such as making a purchase or signing up for a newsletter. CTAs are an essential part of e-commerce websites and can help increase customer engagement and conversion rates. Effective CTAs should be clear, attention-grabbing, and relevant to the customer's needs or desires. CTAs can also be used in various marketing campaigns, such as email marketing or social media advertising, to drive traffic to an e-commerce website.

Campaign Measurement

Campaign measurement refers to the process of measuring the effectiveness of a marketing campaign. Campaign measurement can involve various metrics, such as customer acquisition cost, return on investment, or conversion rate. Campaign measurement is important for businesses to understand the impact of their marketing efforts and make data-driven decisions. By analyzing campaign data, businesses can optimize their marketing strategies and allocate their marketing budget more effectively.

Canceled Orders Rate

Canceled orders rate refers to the percentage of orders that are canceled by customers or businesses before they are fulfilled. High canceled orders rates can be an indication of poor inventory management, technical difficulties, or customer dissatisfaction.To address a high canceled orders rate, businesses can implement various tactics such as improving inventory management, providing clear and accurate product information, or optimizing the checkout process. By reducing canceled orders rates, businesses can improve customer satisfaction and increase revenue.

Cart Abandonment

Cart abandonment refers to when a customer adds items to their shopping cart but leaves without completing the checkout process. Cart abandonment can occur due to various reasons such as unexpected costs or shipping charges, long checkout processes, technical difficulties, or simply being distracted. To address cart abandonment, retailers can use various tactics such as sending abandoned cart recovery emails, SMS or WhatsApp or offering discounts or free shipping to incentivize customers to complete their purchase. These tactics can help remind customers of their abandoned items and increase the likelihood of conversion.

CDP (Customer Data Platform)

A Customer Data Platform (CDP) is a software system that collects, integrates, and analyzes customer data from various sources, such as transactional data, social media, or web analytics. CDPs can provide businesses with a unified view of their customers and help them create personalized marketing messages and experiences. CDPs can be particularly advantageous for e-commerce businesses as they can provide insights into customer behavior, preferences, and purchasing habits. By using CDPs, businesses can optimize their marketing strategies and improve customer engagement and retention. Overall, the e-commerce industry is rapidly evolving, and keeping up with the latest trends and technologies is essential for success. By understanding the various terms and concepts in e-commerce, businesses can make informed decisions, optimize their operations, and ultimately increase their revenue and profitability.

Cohort Analysis

Cohort analysis is a method of analyzing customer behavior based on a specific group or cohort of customers. Cohorts can be defined based on various criteria such as customer acquisition date, demographic information, or purchase history. Cohort analysis can provide businesses with insights into customer retention, churn, and purchasing behavior. By analyzing cohort data, businesses can optimize their marketing strategies and customer experiences to improve customer retention and revenue.

CRM

CRM (Customer Relationship Management) is a software system that manages a business's interactions with customers and prospects. CRM systems can provide businesses with a unified view of their customers and help them manage sales, marketing, and customer service processes. CRM systems can be particularly advantageous for e-commerce businesses as they can help improve customer engagement and retention. By using CRM systems, businesses can provide personalized experiences, track customer interactions, and create targeted marketing campaigns.

Customer Retention

Customer retention refers to the ability of a business to retain its customers over time. Customer retention is an important metric for e-commerce businesses as it can affect their revenue and profitability. To improve customer retention, businesses can use various tactics such as offering loyalty programs, providing excellent customer service, or offering personalized experiences. By focusing on customer retention, businesses can increase customer lifetime value and reduce customer churn.

Customer Segment

A customer segment is a group of customers with similar needs, preferences, or behavior. Customer segmentation is an important marketing strategy for e-commerce businesses as it can help them tailor their marketing messages and product offerings to each group. Common types of customer segmentation include demographic segmentation, behavioral segmentation, and psychographic segmentation. By understanding customer segments, businesses can create targeted marketing campaigns, improve customer experiences, and increase revenue.

LTV:CAC Ratio

The LTV:CAC ratio is a metric used to measure the lifetime value of a customer compared to the cost of acquiring that customer. LTV:CAC is an important metric for e-commerce businesses as it can help them determine the effectiveness of their marketing strategies and customer acquisition costs. A high LTV:CAC ratio indicates that the lifetime value of a customer is higher than the cost of acquiring that customer. By focusing on increasing LTV:CAC, businesses can improve their profitability and growth potential.

Chargebacks

Chargebacks refer to when a customer disputes a charge on their credit card statement and requests a refund from the card issuer. Chargebacks can occur due to various reasons such as fraud, dissatisfaction with the product or service, or technical difficulties. Chargebacks can be costly and damaging for e-commerce businesses, as they can result in lost revenue, fees, and damage to the business's reputation. To reduce chargebacks, businesses can implement various tactics such as improving customer service, providing clear product descriptions, or implementing fraud prevention measures.

Checkout

Checkout refers to the process of completing a purchase on an e-commerce website. The checkout process typically involves entering payment and shipping information and reviewing the order before finalizing the purchase. A smooth and efficient checkout process is essential for e-commerce businesses to reduce cart abandonment and increase conversion rates. To optimize the checkout process, businesses can implement various tactics such as offering multiple payment options, providing clear shipping and return policies, and simplifying the checkout form.

Cash Flow

Cash flow refers to the inflow and outflow of cash in a business over a specific period. Cash flow is an important metric for e-commerce businesses as it affects their ability to pay bills, invest in growth, and manage expenses. E-commerce businesses can manage their cash flow by implementing various tactics such as improving inventory management, reducing expenses, or offering financing options. By optimizing their cash flow, businesses can improve their financial health and growth potential.

Click Rate

Click rate, also known as click-through rate (CTR), refers to the percentage of people who click on a link in an email or advertisement. Click rate is an important metric for e-commerce businesses as it provides insight into the effectiveness of their marketing campaigns and messaging. A high click rate indicates that the marketing message or advertisement resonated with the target audience and encouraged them to engage further with the brand. To improve click rate, businesses can use various tactics such as optimizing email subject lines, creating engaging content, or targeting the right audience.

CLV, LTV, or CLTV (Customer Lifetime Value)

Customer Lifetime Value (CLV), also known as Lifetime Value (LTV) or CLTV, is a metric that measures the total revenue a customer is expected to generate over the course of their relationship with a business. CLV is an important metric for e-commerce businesses as it provides insight into the long-term revenue potential of a customer and can help businesses make strategic decisions around customer acquisition and retention. By increasing CLV, businesses can improve their revenue and profitability.

Contacts

Contacts refer to the individuals or businesses that a business has relationships with, such as customers, prospects, or partners. Contacts can be managed through various tools such as CRM systems or marketing automation software. Contacts are an essential part of e-commerce businesses as they can help businesses understand their target audience and create personalized marketing messages and experiences. By managing contacts effectively, businesses can improve customer engagement, retention, and revenue.

Content Drip

Content Drip refers to a marketing strategy that involves delivering content to a customer or prospect over time in a scheduled sequence. Content Drip can include various types of content such as emails, social media posts, or blog articles. Content Drip can be an effective strategy for e-commerce businesses to nurture leads and improve customer engagement. By delivering content that aligns with a customer's interests or needs, businesses can increase the likelihood of conversion and customer loyalty.

Content Management System (CMS)

A content management system (CMS) is a software system that allows businesses to create, manage, and publish digital content. CMSs can include various types of content such as text, images, or videos and can be used to manage e-commerce websites or blogs. CMSs can be particularly advantageous for e-commerce businesses as they can help manage and organize large amounts of product information and content. By using CMSs, businesses can improve their website's functionality, enhance the customer experience, and increase revenue.

Conversion Funnel

A conversion funnel refers to the process that a customer goes through to complete a desired action, such as making a purchase or filling out a form. Conversion funnels typically involve multiple steps, such as visiting a website, browsing products, adding items to a cart, and completing the checkout process. Conversion funnels are important for e-commerce businesses as they provide insight into the customer journey and can help businesses optimize their website and marketing strategies. By understanding the steps in the conversion funnel, businesses can improve conversion rates, customer retention, and revenue.

Conversion Rate

Conversion rate refers to the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form. Conversion rate is an important metric for e-commerce businesses as it provides insight into the effectiveness of their website and marketing strategies. A high conversion rate indicates that a business is effectively engaging with its target audience and driving customer action. To improve conversion rates, businesses can implement various tactics such as optimizing website design, providing clear and relevant product information, or simplifying the checkout process.

Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) is the process of improving the conversion rate of a website or marketing campaign. CRO can involve various tactics such as A/B testing, optimizing website design, or improving user experience. CRO is an important strategy for e-commerce businesses as it can help improve customer engagement, conversion rates, and revenue. By using CRO, businesses can make data-driven decisions and optimize their website and marketing strategies for maximum impact.

Cost of Goods Sold (COGS)

The cost of goods sold (COGS) refers to the direct costs associated with producing or acquiring the products sold by a business. COGS can include various costs such as raw materials, labor, and shipping. COGS is an important metric for e-commerce businesses as it affects their profitability and margins. By reducing COGS, businesses can improve their profitability and growth potential.

Coupons

Coupons are a marketing tactic used by businesses to offer discounts or special offers to customers. Coupons can be distributed through various channels such as email marketing or social media advertising. Coupons can be an effective strategy for e-commerce businesses to attract and retain customers. By offering discounts or special offers, businesses can incentivize customers to make a purchase and increase customer loyalty.

CTIA (Cellular Telecommunications Industry Association)

The Cellular Telecommunications Industry Association (CTIA) is a trade association that represents the wireless communications industry in the United States. The CTIA provides various services such as advocacy, research, and education to its members. For e-commerce businesses that sell wireless products or services, the CTIA can provide valuable resources and information on industry trends, regulations, and best practices.

CTR (Click Through Rate)

Click Through Rate (CTR) refers to the percentage of people who click on a link in an advertisement or email. CTR is an important metric for e-commerce businesses as it provides insight into the effectiveness of their marketing campaigns and messaging. A high CTR indicates that the marketing message or advertisement resonated with the target audience and encouraged them to engage further with the brand. To improve CTR, businesses can use various tactics such as optimizing email subject lines, creating engaging content, or targeting the right audience.

Customer Acquisition

Customer acquisition refers to the process of acquiring new customers. Customer acquisition is an essential strategy for e-commerce businesses to grow their revenue and customer base. To acquire new customers, businesses can use various tactics such as social media advertising, influencer marketing, or search engine optimization. By focusing on customer acquisition, businesses can increase their revenue, expand their customer base, and improve their growth potential.

Customer Acquisition Cost

Customer Acquisition Cost (CAC) refers to the cost associated with acquiring a new customer. CAC can include various expenses such as marketing and advertising costs, sales commissions, or product discounts. CAC is an important metric for e-commerce businesses as it affects their profitability and growth potential. By reducing CAC, businesses can improve their return on investment (ROI) and increase their revenue and customer base.

Customer Churn

Customer churn refers to the rate at which customers discontinue using a product or service. Customer churn is an important metric for e-commerce businesses as it affects their revenue and customer base. To reduce customer churn, businesses can implement various tactics such as improving customer service, offering personalized experiences, or providing loyalty programs. By reducing customer churn, businesses can increase customer lifetime value and improve their growth potential.

Customer Cohort

A customer cohort refers to a group of customers who share a common characteristic, such as a specific acquisition date, demographic information, or purchase history. Cohort analysis can provide businesses with insights into customer behavior and can be used to optimize marketing strategies and improve customer retention. By analyzing customer cohorts, businesses can identify patterns in customer behavior and adjust their marketing strategies accordingly. For example, businesses can use cohort analysis to determine which marketing channels or tactics are most effective for specific customer segments.

Customer Database

A customer database is a collection of customer information, such as contact information, purchase history, or demographic data. Customer databases can be managed through various tools such as CRM systems or marketing automation software. Customer databases are essential for e-commerce businesses as they provide insights into customer behavior and can be used to create personalized marketing messages and experiences. By managing customer databases effectively, businesses can improve customer engagement, retention, and revenue.

Customer Experience (CX)

Customer Experience (CX) refers to the overall experience a customer has with a brand or product, including all touchpoints and interactions. CX is an important metric for e-commerce businesses as it affects customer satisfaction and retention.To improve customer experience, businesses can implement various tactics such as providing excellent customer service, offering personalized experiences, or simplifying the checkout process. By improving customer experience, businesses can increase customer loyalty, reduce churn, and improve revenue.

Data Enrichment

Data Enrichment refers to the process of enhancing existing data with additional information or context. Data enrichment can include various techniques such as data appending, data cleansing, or data normalization.Data enrichment is important for e-commerce businesses as it can provide insights into customer behavior and preferences. By enriching data, businesses can create targeted marketing campaigns, improve customer engagement, and increase revenue.

Data Ingestion

Data ingestion refers to the process of collecting and importing data from various sources into a centralized location such as a data warehouse. Data ingestion can include various techniques such as batch processing, real-time data streaming, or data replication. Data ingestion is important for e-commerce businesses as it can provide a unified view of customer data and facilitate analysis and decision-making. By ingesting data effectively, businesses can improve their operations, optimize marketing strategies, and increase revenue.

Data Integration

Data integration refers to the process of combining data from multiple sources into a single, unified view. Data integration can include various techniques such as ETL (Extract, Transform, Load), API integrations, or data federation. Data integration is important for e-commerce businesses as it can provide insights into customer behavior and facilitate analysis and decision-making. By integrating data effectively, businesses can create personalized marketing messages and experiences, improve customer engagement, and increase revenue.

Data Orchestration

Data orchestration refers to the process of automating the flow of data between various systems and applications. Data orchestration can include various techniques such as workflow automation, data routing, or data transformation. Data orchestration is important for e-commerce businesses as it can improve the efficiency of operations and facilitate analysis and decision-making. By orchestrating data effectively, businesses can improve their ability to respond to customer needs, optimize marketing strategies, and increase revenue.

D2C/DTC (Direct-to-consumer)

Direct-to-consumer (D2C) or Direct-to-Customer (DTC) refers to a business model where a brand sells its products directly to consumers without the use of intermediaries such as retailers or wholesalers. D2C/DTC is becoming increasingly popular among e-commerce businesses as it allows for greater control over the customer experience and can result in higher profit margins. By selling directly to customers, businesses can improve customer engagement, reduce costs, and increase revenue. However, implementing a D2C/DTC model also requires a significant investment in technology and infrastructure. In summary, these e-commerce glossary terms provide important insights into the strategies, tactics, and metrics that are essential for e-commerce businesses to succeed in today's digital landscape. By understanding these terms and how they relate to their operations, e-commerce businesses can improve their ability to acquire and retain customers, increase revenue, and improve profitability.

Decoupled CMS

Decoupled CMS refers to a content management system (CMS) architecture where the front-end user interface is separated from the back-end content management system. Decoupled CMS allows for greater flexibility and scalability, as it allows for different front-end interfaces to be built using different technologies or frameworks. Decoupled CMS is becoming increasingly popular among e-commerce businesses as it allows for greater control over the user experience and can result in improved performance and security. By implementing a decoupled CMS, businesses can improve their ability to deliver personalized content and experiences, increase customer engagement, and improve revenue.

Destination Events

Destination events refer to events that are hosted in unique or exotic locations, such as a cruise ship, resort, or outdoor setting. Destination events are becoming increasingly popular among e-commerce businesses as they provide an opportunity to engage with customers in a memorable and immersive way. Destination events can include various types of activities such as product launches, conferences, or customer appreciation events. By hosting destination events, businesses can improve customer engagement, increase brand awareness, and improve customer loyalty.

Digital Shopping Cart Abandonment

Digital shopping cart abandonment refers to the process where a customer adds items to their shopping cart but does not complete the checkout process. Digital shopping cart abandonment is a common issue for e-commerce businesses and can result in lost revenue and customer dissatisfaction. To reduce digital shopping cart abandonment, businesses can implement various tactics such as simplifying the checkout process, offering free shipping, or providing clear and relevant product information. By reducing digital shopping cart abandonment, businesses can increase revenue, improve customer satisfaction, and increase customer loyalty.

Direct-to-Consumer Advertising

Direct-to-consumer (D2C) advertising refers to the process of advertising products or services directly to customers without the use of intermediaries such as retailers or wholesalers. D2C advertising can include various channels such as social media advertising, influencer marketing, or email marketing. D2C advertising is becoming increasingly popular among e-commerce businesses as it allows for greater control over the customer experience and can result in higher profit margins. By advertising directly to customers, businesses can improve customer engagement, reduce costs, and increase revenue.

Discount Code

A discount code, also known as a coupon code, refers to a code that customers can use to receive a discount on a product or service. Discount codes can be distributed through various channels such as email marketing or social media advertising.Discount codes are an effective strategy for e-commerce businesses to attract and retain customers. By offering discounts, businesses can incentivize customers to make a purchase and increase customer loyalty.

Disintermediation

Disintermediation refers to the process of removing intermediaries from a supply chain or distribution channel. Disintermediation can be an effective strategy for e-commerce businesses to improve their profitability and control over the customer experience. Disintermediation can involve various tactics such as direct-to-consumer advertising, drop shipping, or selling through online marketplaces. By removing intermediaries, businesses can reduce costs, increase revenue, and improve customer engagement.

Domain Key

A domain key, also known as a DKIM (DomainKeys Identified Mail) key, is a digital signature that is used to authenticate emails sent from a specific domain. Domain keys can help reduce the risk of email fraud and improve email deliverability. For e-commerce businesses, using domain keys can help protect customer data and ensure that marketing messages are delivered effectively. By implementing domain keys, businesses can improve email deliverability, reduce the risk of fraud, and improve customer satisfaction.

Drop Shipping

Drop shipping refers to a supply chain management strategy where a retailer does not keep products in stock but instead transfers customer orders to a third-party supplier who ships the product directly to the customer. Drop shipping is becoming increasingly popular among e-commerce businesses as it allows for greater flexibility and scalability. By implementing drop shipping, businesses can reduce inventory costs, increase product offerings, and improve customer satisfaction by offering faster shipping times. However, drop shipping also requires effective communication and coordination between the retailer and the supplier to ensure that orders are fulfilled accurately and on time.

DMARC

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication protocol that helps reduce the risk of email fraud and phishing attacks. DMARC allows domain owners to specify which email servers are authorized to send messages on their behalf and provides feedback on email authentication results. For e-commerce businesses, implementing DMARC can help protect customer data and improve email deliverability. By ensuring that marketing messages are authenticated and delivered effectively, businesses can improve customer engagement, reduce the risk of fraud, and improve customer satisfaction.

DTC ecommerce

DTC ecommerce, or direct-to-consumer ecommerce, refers to the process of selling products or services directly to customers through an ecommerce website or mobile app. DTC ecommerce is becoming increasingly popular among e-commerce businesses as it allows for greater control over the customer experience and can result in higher profit margins. By selling directly to customers, businesses can improve customer engagement, reduce costs, and increase revenue. However, implementing a DTC ecommerce strategy also requires a significant investment in technology and infrastructure.

Dunning

Dunning refers to the process of recovering failed payments or preventing payment failures for subscription-based businesses. Dunning can involve various tactics such as sending payment reminders, updating payment information, or suspending or canceling subscriptions. For e-commerce businesses that rely on subscriptions, effective dunning is essential for revenue growth and customer retention. By implementing dunning strategies, businesses can reduce churn, increase customer lifetime value, and improve revenue.

DMP (Data Management Platform)

A Data Management Platform (DMP) is a tool that helps businesses collect, manage, and analyze large amounts of customer data from multiple sources. DMPs can help businesses create targeted marketing campaigns and improve customer engagement by providing insights into customer behavior and preferences. For e-commerce businesses, DMPs can help improve the effectiveness of marketing campaigns, increase revenue, and improve customer satisfaction. By using DMPs effectively, businesses can create personalized marketing messages and experiences, optimize product offerings, and improve the customer journey.

Ecommerce Conversion Rate

Ecommerce conversion rate refers to the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form. Ecommerce conversion rate is an important metric for e-commerce businesses as it provides insight into the effectiveness of their website and marketing campaigns.To improve ecommerce conversion rate, businesses can implement various tactics such as optimizing website design, simplifying the checkout process, or providing relevant product information. By improving ecommerce conversion rate, businesses can increase revenue, improve customer engagement, and reduce cart abandonment.

Ecommerce Platform

An ecommerce platform is a software tool that helps businesses create, manage, and operate an online store. Ecommerce platforms can include various features such as website design templates, shopping cart functionality, and payment processing. For e-commerce businesses, choosing the right ecommerce platform is essential for success. Ecommerce platforms can affect website design, functionality, and security, and can have a significant impact on customer experience and revenue. By choosing the right ecommerce platform, businesses can improve their ability to acquire and retain customers, increase revenue, and improve profitability.

Email Deliverability

Email deliverability refers to the ability of marketing emails to reach recipients' inboxes rather than being filtered into spam or junk folders. Email deliverability is an important metric for e-commerce businesses as it affects the effectiveness of their marketing campaigns and customer engagement. To improve email deliverability, businesses can implement various tactics such as optimizing email content, improving sender reputation, or implementing email authentication protocols such as DKIM or DMARC. By improving email deliverability, businesses can increase the effectiveness of their marketing campaigns, improve customer engagement, and increase revenue.

Email Engagement Rate

Email Engagement Rate refers to the percentage of recipients who engage with an email by opening, clicking, or taking another desired action. Email engagement rate is an important metric for e-commerce businesses as it provides insight into the effectiveness of their marketing campaigns and customer engagement. To improve email engagement rate, businesses can implement various tactics such as personalizing email content, segmenting email lists, or improving email design. By improving email engagement rate, businesses can increase the effectiveness of their marketing campaigns, improve customer engagement, and increase revenue.

Email Service Provider (ESP)

An Email Service Provider (ESP) is a software tool that helps businesses send and manage email campaigns. ESPs can provide various features such as email design templates, list management tools, and analytics. For e-commerce businesses, choosing the right ESP is essential for the success of their email marketing campaigns. ESPs can affect the effectiveness of email campaigns, customer engagement, and revenue. By choosing the right ESP, businesses can improve their ability to acquire and retain customers, increase revenue, and improve profitability.

First-Party Data

First-Party Data refers to customer data that is collected directly by a business from its customers. First-party data can include various types of information such as customer demographics, purchase history, and website behavior. For e-commerce businesses, first-party data is a valuable asset that can be used to improve customer engagement, personalize marketing messages, and increase revenue. By analyzing first-party data, businesses can gain insights into customer preferences, behavior, and needs, and use this information to create more effective marketing campaigns and experiences.

Forms

Forms refer to the web forms that are used on e-commerce websites to collect customer information such as email addresses, shipping addresses, and payment information. Forms can have a significant impact on the customer experience and ecommerce conversion rate.To improve the effectiveness of forms, businesses can implement various tactics such as simplifying the form design, minimizing the number of required fields, and providing clear and concise instructions. By improving forms, businesses can increase ecommerce conversion rate, improve customer satisfaction, and increase revenue.

Free Shipping:

Free shipping refers to the practice of offering customers free shipping on their purchases. Free shipping is an effective strategy for e-commerce businesses to attract and retain customers, reduce cart abandonment, and increase revenue. However, offering free shipping can also have a significant impact on profit margins and shipping costs. To implement a free shipping strategy effectively, businesses need to consider factors such as product pricing, shipping costs, and customer expectations. By implementing free shipping effectively, businesses can improve customer satisfaction, increase revenue, and improve profitability.

Fulfillment

Fulfillment refers to the process of delivering products or services to customers after a purchase has been made. Fulfillment can involve various stages such as order processing, inventory management, shipping, and delivery. For e-commerce businesses, effective fulfillment is essential for customer satisfaction and retention. By optimizing fulfillment processes, businesses can reduce shipping times, improve delivery accuracy, and increase customer loyalty.

GMV (Gross Merchandising Value)

Gross Merchandising Value (GMV) refers to the total value of goods sold by an e-commerce business over a given period. GMV is an important metric for e-commerce businesses as it provides insight into revenue growth and market share. To increase GMV, businesses can implement various tactics such as increasing website traffic, improving product offerings, or optimizing pricing strategies. By increasing GMV, businesses can improve profitability, increase market share, and improve investor confidence.

Gamification

Gamification refers to the process of incorporating game-like elements into non-game contexts such as e-commerce websites or marketing campaigns. Gamification can include various tactics such as reward systems, leaderboards, or interactive quizzes. For e-commerce businesses, gamification is an effective strategy for increasing customer engagement, improving customer loyalty, and increasing revenue. By incorporating game-like elements into their operations, businesses can create memorable and immersive experiences for customers that can improve customer satisfaction and increase revenue.

Geotargeting

Geotargeting refers to the process of delivering targeted marketing messages or experiences to customers based on their geographic location. Geotargeting can be implemented through various tactics such as IP address tracking or mobile device location services. For e-commerce businesses, geotargeting is an effective strategy for improving customer engagement, increasing revenue, and improving customer satisfaction. By delivering personalized marketing messages or experiences that are relevant to customers' geographic location, businesses can improve the effectiveness of their marketing campaigns and increase customer loyalty.

Headless Commerce

Headless Commerce refers to an e-commerce architecture where the front-end user interface is separated from the back-end commerce engine. Headless Commerce allows for greater flexibility and scalability, as it allows for different front-end interfaces to be built using different technologies or frameworks. Headless Commerce is becoming increasingly popular among e-commerce businesses as it allows for greater control over the customer experience and can result in improved performance and security. By implementing Headless Commerce, businesses can improve their ability to deliver personalized content and experiences, increase customer engagement, and improve revenue.

Headless CMS

Headless CMS refers to a content management system (CMS) architecture where the front-end user interface is separated from the back-end content management system. Headless CMS allows for greater flexibility and scalability, as it allows for different front-end interfaces to be built using different technologies or frameworks. Headless CMS is becoming increasingly popular among e-commerce businesses as it allows for greater control over the user experience and can result in improved performance and security. By implementing a Headless CMS, businesses can improve their ability to deliver personalized content and experiences, increase customer engagement, and improve revenue.

Historical Ecommerce Data

Historical Ecommerce Data refers to customer data that is collected over time and used for analysis and forecasting. Historical Ecommerce Data can include various types of information such as customer behavior, website traffic, and sales data. For e-commerce businesses, historical ecommerce data is a valuable asset that can be used to improve customer engagement, optimize marketing campaigns, and increase revenue. By analyzing historical ecommerce data, businesses can gain insights into customer preferences, behavior, and needs, and use this information to create more effective marketing campaigns and experiences.

Hard & Soft Email Bounce

Email bounces refer to the process where an email is returned to the sender because it could not be delivered to the recipient. Hard bounces occur when an email is returned due to a permanent issue such as an invalid email address, while soft bounces occur when an email is returned due to a temporary issue such as a full inbox or a technical issue. For e-commerce businesses, managing email bounces is essential for improving email deliverability and customer engagement. By identifying and addressing email bounces, businesses can improve email open rates, increase customer engagement, and improve revenue.

Identity Resolution Engine

An Identity Resolution Engine is a tool that helps businesses identify and consolidate customer data from multiple sources. Identity Resolution Engines can use various techniques such as machine learning and data analysis to create a unified customer profile that includes information from different sources such as social media, CRM, and website behavior. For e-commerce businesses, Identity Resolution Engines are essential for creating a holistic view of customers and improving customer engagement. By using Identity Resolution Engines effectively, businesses can create personalized marketing messages and experiences, optimize product offerings, and improve the customer journey.

Involuntary Churn vs Voluntary Churn

Involuntary churn refers to the process where customers are lost due to factors outside of their control such as expired credit cards or technical issues. Voluntary churn refers to the process where customers are lost due to factors within their control such as dissatisfaction with products or services. For e-commerce businesses, managing involuntary and voluntary churn is essential for improving customer retention and revenue growth. By identifying and addressing factors that contribute to involuntary and voluntary churn, businesses can improve customer satisfaction, increase customer lifetime value, and improve profitability.

Keyword

A keyword is a specific word or phrase that is used to search for information on search engines or used in digital marketing to target a specific audience. Keywords are used by businesses to optimize their website content for search engines and improve their search engine ranking. For e-commerce businesses, selecting the right keywords is essential for improving website traffic and revenue. By selecting relevant keywords and optimizing website content, businesses can improve their search engine ranking, increase website traffic, and improve customer engagement.

KPI (Key Performance Indicator)

Key Performance Indicators (KPIs) are metrics that are used by businesses to measure the success of their operations and achieve their goals. KPIs can include various metrics such as revenue, conversion rate, customer satisfaction, or website traffic. For e-commerce businesses, selecting the right KPIs is essential for improving revenue growth and customer engagement. By measuring and analyzing KPIs, businesses can identify areas for improvement, optimize marketing campaigns, and improve customer retention.

Lifetime Value and LTV Calculation

Lifetime Value (LTV) refers to the total value of revenue that a customer is expected to generate over their lifetime of doing business with a company. LTV calculation involves various factors such as customer acquisition cost, retention rate, and average purchase value. For e-commerce businesses, understanding LTV is essential for improving customer engagement, retention, and revenue growth. By optimizing LTV calculation, businesses can identify high-value customers, create targeted marketing campaigns, and improve customer retention.

Market Demand

Market demand refers to the total amount of goods or services that customers are willing to purchase at a given time and price. Market demand is affected by various factors such as consumer behavior, product pricing, and competition. For e-commerce businesses, understanding market demand is essential for identifying opportunities for revenue growth, improving customer engagement, and optimizing product offerings. By analyzing market demand, businesses can identify customer needs and preferences, create targeted marketing campaigns, and improve customer retention.

Merchant Account

A merchant account is a type of bank account that allows businesses to accept payments from customers using credit cards or other electronic payment methods. Merchant accounts can be obtained from various financial institutions or payment processors. For e-commerce businesses, having a merchant account is essential for accepting and processing payments from customers. By selecting the right merchant account, businesses can improve payment processing efficiency, reduce transaction costs, and improve customer satisfaction.

Mobile Commerce

Mobile commerce refers to the process of buying and selling goods or services using mobile devices such as smartphones or tablets. Mobile commerce is becoming increasingly popular among consumers and businesses as mobile technology continues to advance. For e-commerce businesses, optimizing for mobile commerce is essential for improving customer engagement, revenue growth, and customer satisfaction. By optimizing website design, payment processing, and marketing campaigns for mobile devices, businesses can increase website traffic, improve conversion rates, and improve customer retention.

Monthly Recurring Revenue (MRR)

Monthly Recurring Revenue (MRR) refers to the total amount of revenue that a business generates on a monthly basis from recurring sources such as subscriptions or service contracts. MRR is an important metric for businesses that rely on recurring revenue streams. For e-commerce businesses, understanding and optimizing MRR is essential for revenue growth and customer engagement. By improving MRR, businesses can increase customer lifetime value, improve customer retention, and improve profitability.

Monthly Subscription

Monthly subscription refers to a recurring payment model where customers pay a monthly fee in exchange for ongoing access to goods or services. Monthly subscriptions are becoming increasingly popular among e-commerce businesses as they provide a predictable revenue stream and can improve customer retention. For e-commerce businesses, implementing a monthly subscription model can be an effective strategy for increasing revenue, improving customer engagement, and reducing churn. By offering relevant and valuable subscription services, businesses can increase customer lifetime value and improve customer retention.

What types of monthly subscription boxes exist?Monthly subscription boxes are a type of e-commerce business model where customers receive a box of curated or personalized items on a monthly basis. Subscription boxes can cater to various interests and preferences, and the contents of each box are usually a surprise.

There are various types of monthly subscription boxes that exist, such as:

Beauty subscription boxes: These boxes typically contain makeup, skincare, and hair care products from various brands.

Food subscription boxes: These boxes contain snacks, ingredients, and recipes for cooking at home.

Fashion subscription boxes: These boxes contain clothing, accessories, or jewelry based on a customer's preferences and style.

Book subscription boxes: These boxes contain books or other reading materials based on a customer's interests.

Pet subscription boxes: These boxes contain toys, treats, and other pet-related items for dogs, cats, or other pets.

Fitness subscription boxes: These boxes contain workout gear, supplements, or healthy snacks for customers who are interested in fitness.

DIY subscription boxes: These boxes contain materials and instructions for various crafts or DIY projects.

Subscription boxes are becoming increasingly popular among customers as they provide a convenient and personalized way to discover new products and engage with brands. For e-commerce businesses, offering monthly subscription boxes can be an effective way to increase customer engagement, retention, and revenue growth.

Net Promoter Score (NPS)

Net Promoter Score (NPS) is a metric that measures customer loyalty and satisfaction by asking customers how likely they are to recommend a business to others. The NPS is calculated based on a single question: "On a scale of 0-10, how likely are you to recommend [Business Name] to a friend or colleague?"Customers who respond with a score of 9 or 10 are considered promoters, while customers who respond with a score of 0 to 6 are considered detractors. Customers who respond with a score of 7 or 8 are considered passive. To calculate the NPS, the percentage of detractors is subtracted from the percentage of promoters. The resulting number is the Net Promoter Score, which ranges from -100 to 100.NPS is a widely used metric in the e-commerce industry to measure customer satisfaction and loyalty. The NPS is easy to administer and can provide valuable insights into customer behavior and sentiment. High NPS scores indicate a strong customer base that is likely to recommend the business to others, while low NPS scores may indicate underlying issues with customer satisfaction and loyalty. For e-commerce businesses, tracking and analyzing NPS is essential for improving customer retention and revenue growth. By identifying detractors and addressing their concerns, businesses can improve customer satisfaction and loyalty, increase customer lifetime value, and improve revenue growth.

Net Revenue Retention

Net Revenue Retention (NRR) is a metric that measures the amount of revenue a business retains from its existing customer base over a given period. NRR takes into account factors such as customer churn, upgrades, and cross-sells. For e-commerce businesses, optimizing NRR is essential for improving revenue growth and customer retention. By improving NRR, businesses can increase customer lifetime value, improve customer engagement, and reduce churn.

Omnichannel Marketing

Omnichannel Marketing refers to the process of creating a seamless customer experience across multiple channels such as social media, email, and physical stores. Omnichannel Marketing aims to create a consistent and personalized customer journey that improves customer engagement and loyalty. For e-commerce businesses, implementing Omnichannel Marketing is essential for improving customer retention, increasing revenue growth, and improving customer satisfaction. By creating a cohesive customer experience across multiple channels, businesses can improve customer engagement and loyalty.

One-time Purchase

A one-time purchase refers to a transaction where a customer buys a product or service without any ongoing commitment or subscription. One-time purchases are common in e-commerce businesses and can be a significant source of revenue.For e-commerce businesses, optimizing one-time purchases is essential for revenue growth and customer engagement. By offering relevant and valuable products or services, businesses can increase one-time purchases, improve customer satisfaction, and improve customer retention.

Open Rate

Open rate refers to the percentage of email recipients who open an email. Open rate is an important metric for e-commerce businesses as it indicates the effectiveness of email marketing campaigns. For e-commerce businesses, optimizing open rate is essential for improving email engagement, increasing revenue, and improving customer retention. By optimizing email subject lines, content, and delivery timing, businesses can increase open rates and improve the effectiveness of email marketing campaigns.

Order Fulfillment

Order fulfillment refers to the process of delivering products or services to customers after a purchase has been made. Order fulfillment can involve various stages such as order processing, inventory management, shipping, and delivery. For e-commerce businesses, effective order fulfillment is essential for customer satisfaction and retention. By optimizing order fulfillment processes, businesses can reduce shipping times, improve delivery accuracy, and increase customer loyalty.

Order Management

Order management refers to the process of managing and tracking customer orders from start to finish. Order management can involve various stages such as order processing, inventory management, shipping, and delivery. For e-commerce businesses, effective order management is essential for improving customer satisfaction, reducing churn, and increasing revenue growth. By optimizing order management processes, businesses can improve shipping times, reduce errors, and increase customer retention.

Order Management Systems (OMS)

An Order Management System (OMS) is a software solution that automates and streamlines the order management process for e-commerce businesses. OMS can help businesses manage customer orders, inventory, shipping, and delivery from a single platform. For e-commerce businesses, implementing an OMS can be an effective strategy for improving order management, reducing errors, and improving customer satisfaction. By using OMS effectively, businesses can reduce order processing times, improve shipping accuracy, and increase customer retention.

Order Processing

Order processing refers to the process of managing customer orders from the time they are received until they are delivered to the customer. Order processing can involve various stages such as order verification, payment processing, inventory management, picking and packing, shipping, and delivery. For e-commerce businesses, optimizing order processing is essential for improving customer satisfaction, reducing errors, and increasing revenue growth. By streamlining order processing workflows, businesses can improve shipping times, reduce errors, and increase customer loyalty.

Promoters

Promoters are customers who have a positive perception of a brand and are likely to recommend it to others. Promoters can help businesses improve customer engagement, increase revenue, and improve brand awareness. For e-commerce businesses, identifying and engaging with promoters is essential for improving customer retention and revenue growth. By leveraging promoters, businesses can create positive word-of-mouth, increase customer lifetime value, and improve customer satisfaction.

Partial Shipping

Partial shipping refers to the practice of shipping part of an order to a customer when some items are out of stock or unavailable. Partial shipping is a common practice in e-commerce businesses to avoid delaying the entire order and disappointing the customer. For e-commerce businesses, offering partial shipping options is essential for improving customer satisfaction, reducing churn, and improving revenue growth. By offering timely and efficient partial shipping options, businesses can improve customer loyalty and reduce shipping costs.

PIM (Product Information Management) Platform

A PIM (Product Information Management) platform is a software solution that centralizes and manages product information and data for e-commerce businesses. PIM platforms can help businesses manage and optimize product catalogs, improve data accuracy, and enhance the customer experience. For e-commerce businesses, implementing a PIM platform is essential for improving product data accuracy, reducing errors, and increasing revenue growth. By leveraging PIM platforms, businesses can improve product information management, reduce time-to-market, and increase customer satisfaction.

Platform Integration

Platform integration refers to the process of connecting multiple software systems or platforms to create a cohesive and streamlined workflow. Platform integration can help businesses improve efficiency, reduce errors, and improve customer satisfaction. For e-commerce businesses, implementing platform integration is essential for improving workflow management, reducing errors, and increasing revenue growth. By integrating various software systems and platforms, businesses can improve order processing, inventory management, shipping, and delivery.

Point of Sale (POS)

Point of Sale (POS) refers to the physical location or software platform where customers can make purchases from a business. POS systems can include cash registers, credit card terminals, and mobile payment solutions. For e-commerce businesses, implementing POS solutions is essential for improving customer engagement, increasing revenue, and improving customer satisfaction. By offering seamless and efficient POS systems, businesses can improve customer experiences, reduce wait times, and increase revenue growth.

Post-Purchase Email Engagement

Post-purchase email engagement refers to the process of sending follow-up emails to customers after they have made a purchase. Post-purchase email engagement can include order confirmation emails, shipping updates, and feedback requests. For e-commerce businesses, implementing post-purchase email engagement strategies is essential for improving customer satisfaction, increasing customer retention, and improving revenue growth. By leveraging post-purchase emails, businesses can improve customer experiences, reduce churn, and increase customer loyalty.

Personalized Marketing

Personalized marketing refers to the practice of creating tailored marketing campaigns and content that are specific to individual customer needs and preferences. Personalized marketing can include email marketing, social media marketing, and product recommendations. For e-commerce businesses, implementing personalized marketing strategies is essential for improving customer engagement, increasing revenue growth, and improving customer satisfaction. By leveraging customer data and preferences, businesses can create targeted marketing campaigns that resonate with individual customers and improve customer lifetime value.

Product Recommendation Email

Product recommendation emails are personalized emails that recommend specific products or services based on customer purchase history, preferences, and behavior. Product recommendation emails can be sent after a customer has made a purchase or based on browsing behavior. For e-commerce businesses, implementing product recommendation emails is essential for increasing customer engagement, improving revenue growth, and improving customer satisfaction. By providing relevant and personalized product recommendations, businesses can increase cross-sells, improve customer retention, and increase customer lifetime value.

Product Reorder/Product Replenish/Product Reminder Email

Product reorder, replenish, or reminder emails are personalized emails that remind customers to purchase a product they have previously bought and may need to reorder or replenish. These emails can be sent based on a customer's purchase history, product usage, or subscription status. For e-commerce businesses, implementing product reorder or reminder emails is essential for increasing customer engagement, improving revenue growth, and improving customer satisfaction. By reminding customers to reorder or replenish products, businesses can increase repeat purchases, improve customer retention, and increase customer lifetime value.

Profiles

Profiles refer to the collection of customer data and information that businesses gather and store for each customer. Customer profiles can include demographic information, purchase history, browsing behavior, preferences, and other relevant data. For e-commerce businesses, customer profiles are essential for improving customer engagement, increasing revenue growth, and improving customer satisfaction. By leveraging customer data and preferences, businesses can create personalized marketing campaigns, improve product recommendations, and increase customer loyalty. Customer profiles can also help businesses understand customer behavior and optimize their marketing and sales strategies.

Purchase Frequency

Purchase frequency refers to the average number of times a customer makes a purchase within a specific time period. Purchase frequency is an essential metric for e-commerce businesses to track customer behavior, identify trends, and improve customer engagement. For e-commerce businesses, improving purchase frequency is essential for increasing revenue growth, improving customer loyalty, and reducing churn. By leveraging customer data and preferences, businesses can create targeted marketing campaigns, improve product recommendations, and increase customer lifetime value.

QTD (Quarter to Date)

Quarter to Date (QTD) refers to the period from the beginning of the current quarter to the current date. QTD is a common metric used by businesses to track performance and revenue growth over specific time periods. For e-commerce businesses, tracking QTD is essential for measuring progress, identifying trends, and optimizing sales and marketing strategies. By monitoring QTD performance, businesses can identify areas for improvement, adjust sales and marketing strategies, and improve revenue growth.

Quality Score

Quality Score is a metric used by search engines like Google to evaluate the relevance and quality of ads and landing pages. Quality Score is based on factors like ad relevance, landing page quality, and click-through rates. For e-commerce businesses, improving Quality Score is essential for improving search engine rankings, increasing ad visibility, and reducing advertising costs. By optimizing ad and landing page relevance and quality, businesses can improve click-through rates, improve conversion rates, and increase revenue growth.

Repeat Customer Rate/Repeat Purchase Rate:

Repeat Customer Rate, also known as Repeat Purchase Rate, refers to the percentage of customers who make more than one purchase from a business. Repeat Customer Rate is an essential metric for e-commerce businesses to track customer behavior, identify trends, and improve customer engagement. For e-commerce businesses, improving Repeat Customer Rate is essential for increasing revenue growth, improving customer loyalty, and reducing churn. By leveraging customer data and preferences, businesses can create targeted marketing campaigns, improve product recommendations, and increase customer lifetime value.

Retention Marketing

Retention Marketing refers to the practice of creating targeted marketing campaigns and strategies to retain and engage existing customers. Retention Marketing can include email marketing, loyalty programs, and personalized product recommendations. For e-commerce businesses, implementing retention marketing strategies is essential for improving customer retention, increasing revenue growth, and improving customer satisfaction. By engaging existing customers with targeted and personalized marketing campaigns, businesses can increase repeat purchases, improve customer loyalty, and increase customer lifetime value.

Rich Media

Rich media refers to digital content that includes advanced graphics, video, and interactive elements. Rich media is often used in e-commerce marketing campaigns to enhance the customer experience, increase engagement, and improve conversion rates. For e-commerce businesses, leveraging rich media is essential for improving customer engagement, increasing revenue growth, and improving customer satisfaction. By creating visually appealing and interactive marketing campaigns, businesses can improve brand awareness, increase customer loyalty, and improve conversion rates.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the practice of optimizing websites and online content to improve search engine rankings and increase organic traffic. SEO involves techniques like keyword research, on-page optimization, and link building. For e-commerce businesses, implementing SEO strategies is essential for improving search engine rankings, increasing organic traffic, and improving revenue growth. By optimizing website content for relevant keywords and improving website structure and usability, businesses can increase visibility, attract more customers, and improve conversion rates.

Second Party Data

Second party data refers to customer data and information that is acquired from another business or organization. Second party data can be used by e-commerce businesses to supplement and enhance their own customer data and improve marketing and sales strategies. For e-commerce businesses, leveraging second party data is essential for improving customer engagement, increasing revenue growth, and improving customer satisfaction. By acquiring additional customer data and insights, businesses can create more targeted marketing campaigns, improve product recommendations.

Segment

Segment refers to the practice of dividing customers into specific groups based on shared characteristics, behaviors, or preferences. Customer segmentation can help businesses create targeted marketing campaigns, improve product recommendations, and increase customer engagement. For e-commerce businesses, implementing customer segmentation strategies is essential for improving customer engagement, increasing revenue growth, and improving customer satisfaction. By segmenting customers based on shared characteristics like purchase history, browsing behavior, and preferences, businesses can create more personalized marketing campaigns and improve customer lifetime value.

Shipping

Shipping refers to the process of delivering products from a business to a customer. Shipping can involve various stages like order processing, picking and packing, and delivery. For e-commerce businesses, optimizing shipping is essential for improving customer satisfaction, reducing errors, and increasing revenue growth. By streamlining shipping workflows, businesses can improve delivery times, reduce errors, and increase customer loyalty.

Short Code

Short code refers to a shortened phone number used for SMS marketing and communication. Short codes are typically four to six digits long and are used for sending and receiving SMS messages. For e-commerce businesses, leveraging short codes is essential for improving customer engagement, increasing revenue growth, and improving customer satisfaction. By using short codes for SMS marketing and communication, businesses can improve open rates, increase click-through rates, and improve customer loyalty.

Social Proof

Social Proof refers to the practice of using social cues and signals like customer reviews, ratings, and endorsements to influence customer behavior and decision-making. Social Proof can be a powerful tool for e-commerce businesses to increase customer engagement, improve conversion rates, and increase customer lifetime value. For e-commerce businesses, leveraging Social Proof is essential for improving customer engagement, increasing revenue growth, and improving customer satisfaction. By using customer reviews, ratings, and endorsements to influence customer behavior and decision-making, businesses can improve brand reputation, increase customer loyalty, and improve conversion rates.

SMS

SMS, or Short Message Service, refers to a text message sent from one mobile phone to another. SMS is often used in e-commerce marketing and communication to reach customers directly and engage them with personalized offers, promotions, and updates. For e-commerce businesses, using SMS is essential for improving customer engagement, increasing revenue growth, and improving customer satisfaction. By leveraging SMS for personalized marketing and communication, businesses can improve open rates, increase click-through rates, and improve customer loyalty.

Source Events:

Source events refer to the events or activities that lead a customer to a business, website, or product. Source events can include organic search, paid advertising, social media, and email marketing.For e-commerce businesses, tracking source events is essential for optimizing marketing and sales strategies, improving customer engagement, and increasing revenue growth. By identifying the source events that lead to customer acquisition, businesses can improve marketing and sales strategies, improve customer experiences, and increase customer lifetime value.

Third-Party Data

Third-party data refers to customer data and information that is acquired from external sources like data providers, social media platforms, and other businesses. Third-party data can be used by e-commerce businesses to supplement and enhance their own customer data and improve marketing and sales strategies. For e-commerce businesses, leveraging third-party data is essential for improving customer engagement, increasing revenue growth, and improving customer satisfaction. By acquiring additional customer data and insights, businesses can create more targeted marketing campaigns, improve product recommendations, and increase customer lifetime value.

Touchpoint

A touchpoint refers to any point of contact that a customer has with a business, whether it be online or offline. Touchpoints can include interactions such as browsing a website, speaking with customer service, or receiving marketing emails. For e-commerce businesses, understanding touchpoints is essential for improving customer engagement, increasing revenue growth, and improving customer satisfaction. By mapping out customer touchpoints, businesses can identify areas for improvement, create more personalized experiences, and increase customer lifetime value.

Triggered Email

Triggered emails are automated emails that are sent based on specific customer actions or behaviors, such as making a purchase or abandoning a shopping cart. Triggered emails can be personalized and targeted, making them a powerful tool for e-commerce businesses to engage customers and increase revenue growth. For e-commerce businesses, implementing triggered email campaigns is essential for improving customer engagement, increasing revenue growth, and improving customer satisfaction. By sending personalized, targeted emails based on customer behavior, businesses can increase open rates, improve conversion rates, and increase customer lifetime value.

Traffic

Traffic refers to the number of visitors to a website, online store, or digital platform. Traffic is an essential metric for e-commerce businesses to track customer behavior, identify trends, and optimize marketing and sales strategies. For e-commerce businesses, increasing website traffic is essential for improving customer engagement, increasing revenue growth, and improving customer satisfaction. By optimizing website content and structure, implementing effective SEO strategies, and creating targeted marketing campaigns, businesses can increase website traffic and attract more customers.

Transaction

A transaction refers to any exchange of goods, services, or payments between a business and a customer. Transactions are a core component of e-commerce, and businesses must track and manage them efficiently to improve revenue growth and customer satisfaction. For e-commerce businesses, optimizing transactions is essential for improving customer satisfaction, reducing errors, and increasing revenue growth. By streamlining transaction workflows, improving payment processing, and providing effective customer service, businesses can increase customer loyalty and improve revenue growth.

Unified Customer Profile

A Unified Customer Profile is a complete view of a customer's interactions, behavior, and preferences across all touchpoints and channels. A Unified Customer Profile is essential for e-commerce businesses to create personalized experiences, improve customer engagement, and increase revenue growth. For e-commerce businesses, creating a Unified Customer Profile is essential for improving customer satisfaction, increasing revenue growth, and improving customer lifetime value. By combining data from all touchpoints and channels, businesses can create more personalized marketing campaigns, improve product recommendations, and increase customer loyalty.

UTM (Urchin Tracking Module)

UTM, or Urchin Tracking Module, is a code appended to the end of a URL to track website traffic and marketing campaigns. UTM codes can be used to track the effectiveness of marketing campaigns, identify customer behavior, and optimize marketing strategies. For e-commerce businesses, using UTM codes is essential for improving marketing strategies, increasing website traffic, and improving revenue growth. By tracking UTM codes, businesses can identify the most effective marketing channels and campaigns, optimize marketing spend, and improve customer engagement.

Upselling

Upselling refers to the practice of encouraging customers to purchase additional or higher-end products during a transaction. Upselling is a powerful tool for e-commerce businesses to increase revenue growth and improve customer lifetime value. For e-commerce businesses, implementing upselling strategies is essential for increasing revenue growth, improving customer engagement, and improving customer satisfaction. By providing relevant and targeted upsell opportunities, businesses can increase order values, improve customer loyalty, and increase customer lifetime value.

Void

Void refers to canceling or reversing a transaction before it is completed or processed. Voids can occur due to a variety of reasons, such as customer cancellations or issues with payment processing. For e-commerce businesses, managing voids is essential for reducing errors, improving customer satisfaction, and maintaining accurate financial records. By implementing effective void management strategies, businesses can reduce transaction errors, prevent fraudulent activity, and improve customer experiences.

Website Analytics:

Website analytics refers to the practice of collecting and analyzing data on website traffic, user behavior, and engagement. Website analytics can help e-commerce businesses identify areas for improvement, optimize marketing and sales strategies, and improve customer experiences. For e-commerce businesses, leveraging website analytics is essential for improving customer engagement, increasing revenue growth, and improving customer satisfaction. By analyzing website data, businesses can identify trends and patterns, improve website content and structure, and create more targeted marketing campaigns.

Whatsapp Marketing

WhatsApp Marketing refers to the practice of using the WhatsApp messaging platform to engage customers and promote products or services. WhatsApp Marketing can be used for personalized communication, customer support, and marketing campaigns. For e-commerce businesses, leveraging WhatsApp Marketing is essential for improving customer engagement, increasing revenue growth, and improving customer satisfaction. By using WhatsApp to provide personalized support and communication, businesses can improve customer loyalty, increase conversion rates, and improve customer lifetime value.

Zero-Party Data

Zero-Party Data refers to data that customers willingly and proactively provide to businesses, such as personal preferences, interests, and purchase history. Zero-Party Data is becoming increasingly important for e-commerce businesses to create personalized experiences and improve customer engagement. For e-commerce businesses, leveraging Zero-Party Data is essential for improving customer engagement, increasing revenue growth, and improving customer satisfaction. By collecting and analyzing Zero-Party Data, businesses can create more personalized marketing campaigns, improve product recommendations, and increase customer lifetime value.

ZMOT (Zero Moment of Truth)

ZMOT, or Zero Moment of Truth, refers to the point in the customer journey where a customer researches a product or service before making a purchase. ZMOT is an essential component of e-commerce marketing and sales strategies, as it provides businesses with an opportunity to engage customers and influence their decision-making. For e-commerce businesses, understanding ZMOT is essential for improving customer engagement, increasing revenue growth, and improving customer satisfaction. By optimizing content and targeting marketing campaigns to the ZMOT stage, businesses can improve brand reputation, increase conversion rates, and improve customer lifetime value.