Marketing

Commonly Asked Questions About SMS Marketing

SMS Marketing is the new way to reach your customers! You can now send messages directly from their phone. Whether it be an offer on one of your services or just some quick updates, you can send it all through an SMS.

If you’ve recently started using this platform and have a few questions that need to be answered, mentioned below are the top most common questions asked about SMS Marketing to help you:

How to grow your subscriber list?

You want to reach your customers in the quickest and easiest way possible, don’t you? Well, customers want the same! You just have to convince them that you’re worthy of their time.

  • Always keep the signup processes easy and short. Customers tend to subscribe more easily if the process is quick and easy. For desktops, you can schedule a sign-up popup during a specific time that most customers remain active.
  • Social media is another platform where you can get a lot of subscribers. You can post or put up an attractive story that can draw in subscribers from your Instagram or Facebook pages.

What types of texts should you send to your subscribers?

Conversational commerce is the key to a successful business but before you send texts to your customers, make sure that they are compliant with the regulatory guidelines. Well, the type of texts you should send totally depends on the type of business you run. Commonly, the following are the types of text you can send to your customers through SMS marketing:

  • Campaign messages: Campaigns are a great way to communicate with your customers. They can be used for everything from announcing new promotions or sales, giving updates on events happening soon, telling people about local happenings in their area, etc.
  • Transactional messages: Transactional messages give you the ability to reach out and communicate with your customers in a personal way. They're great for confirming orders, shipping information, or any other timely updates that might be necessary during an individual's purchase process.

There’s another type of text that draws the most number of customers - Conversational messages. As the name already implies, conversational texts involve having a two-way conversation with your customers. This type of text builds a healthy relationship with the customer.

How often should you send campaign texts?

We recommend creating segments of your audience to target them with specific messages. This will help improve targeting and overall message performance since the segments can be based on different demographics such as location or frequency of buying habits - there's no one-size-fits-all when it comes down to how you want people to interact with what they see from companies online.

Sending the right number of messages is crucial for maximizing your profit. According to a study, it has been shown that sending at least eight campaign messages per month to your full subscriber base is good for both revenue and opt-out rate. However, this should always be optimized depending on what goals you have. 

When is the best time to send texts to your subscribers?

The study found that sending messages on the weekends produces a higher click-through rate (CTR) as compared on weekdays. 

Texts sent after 1 PM and before 9 AM have been proven to generate more revenue. However, whenever sending a text to your customers, it’s important to send them according to their time zone to make sure that it reaches them at the right time. If you’re wondering how to keep up with so many customers and their different time zones globally, don’t worry! SMS Marketing platforms let you schedule messages to reach your customers exactly at the right time.

What kind of content can you send in a text message?

The kind of text message you send totally depends on the type of business you own and how you want to present your business to your customers through text. Whatever you wish to put into your text depends on you but there are some tips that might help you in creating a good text message:

  • Content: With an open rate of 98%, it’s obvious that text messages are the best way to reach your customers when you’re announcing something big about your business. Businesses mostly use text messages to announce a sale or a new product launching. Other kinds of content used in a text message include order updates, cart abandonment updates, back-in-stock updates, and many more.
  • Length: The real reason that people open text messages more than emails is that text messages are short and straightforward. Let’s be honest, nobody likes to read long paragraphs that basically repeat the same thing over and over again. When sending a text message to your customers, always make sure that they’re short, easy to read, and straight to the point.
  • Creativity: You’re sending short and easy-to-read text messages to your customers but they’re still not responding to you. Well, that’s because there are hundreds of other text messages from hundreds of different businesses in their inboxes. What do you do? You need to use your creativity and stand out from the rest! You need to get their attention with something that’s appealing and something that interests them like a limited-time offer, a special coupon code, or a discount.

You can make your texts fun to read and increase conversion rates by simply adding a little creativity to your text with the help of GIFs, emojis, picture messages, etc. You can also try A/B testing to check what kind of content your customers prefer over other content.

How to segment your subscribers?

The most essential and crucial part is knowing what your customers want but once you do, you can easily grow your business. You must use accurate customer data to segment them accordingly. Use those data to send creative and personalized texts customized according to different segments. 

The best way to ensure that you are reaching your audience is through a smart segmentation strategy. Following are some of the points that can help you segment your customers:

  • Engagement: You can study how engaged or unengaged your customers are and then put them under different segments. The engaged customers have high open and read rates and thus, there is more possibility of them converting. However, the unengaged customers can be converted through special discounts and offer that might interest them.
  • Purchase History: You can use your customer’s past purchase history and segment them accordingly. Through this, you can recommend or suggest products to customers that might go well with their previous purchases. You can also send limited-time offers or discounts to customers who have never made a purchase to convert them.
  • Reminders: You can use your customer’s cart history or browsing history to segment them. When a customer has left an item in the cart without actually purchasing it, or maybe a customer browsed through an item for a long time without buying it, you can use the data. You can remind them about the item and even provide them discounts while they’re still in the mood of purchasing.

Some other important factors in SMS Marketing

SMS Marketing is undoubtedly an easy and quick way to reach your customers. However, there are certain important regulatory bodies that you need to keep in mind and follow compliantly:

  • Telephone Consumer Protection Act: The TCPA is a law that regulates how companies can contact their customers. The Act restricts the use of pre-recorded voice messages, automatic dialing, and SMS or faxes without explicit consent from an individual in order to avoid being sued for money damages by that person if they feel unauthorized calls were made on behalf of your business/organization using this platform during its campaign, they can sue your business.
  • Cellular Telecommunications Industry Association: CTIA is an international wireless telecommunications industry that represents cellular, personal communication services, wireless data service providers, and mobile radio providers. 

Conclusion

With all the answers to your FAQs, we hope you can now start or continue to use SMS marketing to boost your business sales. The steps are pretty simple, all you need to do is find subscribers, keep them happy and engaged, send them relevant messages and follow the guidelines of all the regulatory bodies.