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SMS V/S WhatsApp Marketing: What To Choose?

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SMS vs. WhatsApp Marketing: What To Choose ?

The answer to this depends on what type of business you operate and what demographic you are targeting.

SMS marketing is great for companies with a broad customer base. As it is a quick and easy path to send messages to a large group. It is also cost-effective and can provide detailed analytics about the messages sent. However, it has a different interactivity level than WhatsApp. 

WhatsApp is great for businesses that want to build relationships with their customers, as it allows for two-way communication and the ability to create groups and broadcast messages to multiple people. It can also provide detailed analytics and is usually more cost-effective than SMS. However, it may not be as effective for businesses with a broad customer base, as the messages may not reach as many people as SMS.

Ultimately, the best option for your business will depend on your goals and the target demographic. It is essential to evaluate both SMS and WhatsApp marketing and decide which one works best for your particular needs.

What is SMS Marketing? 

It is a well-established form of mobile marketing that uses text messages to promote products and services. It is a cost-effective plus efficient way to reach potential customers and build relationships with them.

  • To do SMS marketing, you must acquire a list of phone numbers from customers who have opted-in to receive promotional messages. You can acquire this list by having customers sign up for your SMS list through your website, social media, or in-store.
  • Once you have a list of contacts, you can create a message to send to them. This message should include information about your products or services, such as discounts, promotions, and new releases.
  • It would be best if you also had a call-to-action, such as a link to your website or a coupon code.
  • You can also use SMS marketing to send reminders about upcoming events or promotions.
  • Additionally, you can use it to send surveys to get customer feedback. When using SMS marketing, you must ensure that you are following all relevant regulations, such as the CAN-SPAM Act.
  • Plus, you should ensure you are only sending messages to people who have opted-in to receive them.
  • Finally, you should track the success of your SMS campaigns by using analytics tools to measure the open rates, click-through rates, and other general metrics. This will allow you to tweak your campaigns to ensure that you are getting the most out of your SMS marketing efforts.

10 Advantages of SMS V/S WhatsApp Marketing 

  1. Cost-effective: SMS marketing is one of the most cost-effective forms of marketing available. It is very easy to target large groups of people with just a few clicks.
  2. Reach: SMS marketing allows you to reach a huge number of people in no time. You can target both existing and potential customers with your messages, ensuring that your message reaches the right people. 
  3. Personalization: SMS marketing allows you to tailor your messages to specific customers. This makes it easier to reach out to customers with messages that are more relevant to them, increasing the likelihood of engagement. 
  4. Timely: SMS messages are sent out immediately and are read within minutes. This allows you to reach people quickly and get your message across promptly. 
  5. Measurable: SMS marketing allows you to track your campaigns’ success and measure your messages’ effectiveness. This will enable you to see what works and what doesn’t, which in turn helps you refine your campaigns and ensure they are as effective as possible. 
  6. Easy to use: SMS marketing is straightforward, making it ideal for businesses of all sizes. You don’t need any special software or hardware to use, making it accessible to all. 
  7. Automation: SMS marketing allows you to automate certain aspects of your campaigns. This makes it easier to manage large volumes of messages and ensures that your campaigns are more effective.
  8. Versatility: SMS messages can be used for various purposes, including promoting special offers, sending out reminders, and alerting customers to new products or services. 
  9. Customizable: SMS messages can include images, videos, and other content. This makes it easier to create personalized messages that are more engaging and attractive to customers. 
  10. Compliance: SMS marketing is compliant with all relevant laws and regulations. This ensures that your messages are legal and ethical, protecting your business from potential legal action.

What is WhatsApp Marketing? 

WhatsApp marketing is using the WhatsApp instant messaging app to communicate with potential customers and engage them in a targeted and personalized manner. This type of marketing can include

  • automated messages,
  • promotional campaigns,
  • surveys, and more.

It is an effective way to reach customers who may need to be made aware of your brand or products and those who already know and love your brand.

Ten Advantages of WhatsApp Marketing Vs. SMS 

  1. Cost-Effective: WhatsApp marketing is one of the most cost-effective ways of marketing, as it requires no costly software or any other technical infrastructure. 
  2. Accessibility: WhatsApp is accessible to users worldwide, making it a perfect choice for businesses looking to reach a global audience. 
  3. Brand Visibility: With WhatsApp, businesses can easily create groups and broadcast messages to multiple contacts at once, making it easier to promote products and services. 
  4. Personalization: WhatsApp allows businesses to send personalized messages to customers, which can help create a more personal connection with them. 
  5. Easy to Use: WhatsApp is easy to use and understand, making it an excellent choice for businesses just starting to explore digital marketing. 
  6. Automation: With WhatsApp, businesses can easily automate messages, making sending promotional messages at specific times easier. 
  7. Analytical Insights: WhatsApp provides businesses with analytical insights, allowing them to get an in-depth look at their campaigns’ performance. 
  8. Integration: WhatsApp can easily be integrated with other platforms, allowing businesses to use it with different marketing strategies. 
  9. Real-Time Communication: WhatsApp allows businesses to communicate with customers in real-time, which makes it easier to handle customer queries and provide timely support. 
  10. Reach: Whatsapp has a massive user base, making it one of the best ways for businesses to reach a large number of people quickly and easily.

WhatsApp and SMS Marketing: Key differences!


1. WhatsApp is a mobile messaging platform that allows users to send and receive messages, pictures, videos, and audio files with one another. 

2. It allows for more personalized messages, as it allows for messages to be sent directly to individual users. 

3. Messages can be sent to multiple users at once, with the ability to tailor messages to specific users. 

4. It has higher engagement rates than SMS, as it is easier to use and can be used on any device. 


1. SMS is a text-based messaging service that allows users to send and receive short messages. 

2. It is typically used for bulk messaging and is less personalized than WhatsApp, as it is sent to many users simultaneously. 

3. Due to its limited character count, messages are often shorter and to the point. 

4. It is less intrusive than other communication methods, as users can opt out of receiving messages.


SMS and WhatsApp marketing are practical tools for businesses to reach out to their customers. Each has its benefits and drawbacks, so it is essential to consider how each would best benefit your specific industry.

Ultimately, the decision between SMS marketing and Whatsapp marketing should be made based on the individual needs of your business and the type of customers you are trying to reach.

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